Content Creator & Marketing Specialist - Mt Rainier Admin

Job Description

The Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager.

ESSENTIAL FUNCTIONS

• Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities.
• Produce engaging short-form video content (Instagram Reels, Tik Tok, YouTube shorts) optimized for social performance.
• Develop branded storytelling series that showcase seasonal offerings, associate expertise, and guest adventures across all lines of business.
• Edit and deliver polished content using industry standard tools.
• Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction and adhering to all National Park Service compliance protocols.
• Manage day-to-day content scheduling and publishing across key platforms - Instagram, Facebook, Tik Tok, YouTube, LinkedIn.
• Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations.
• Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion.
• Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences.
• Aid in shaping marketing direction by providing creative input, field-based insights, and performance feedback.
• Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications.
• Ensure all content aligns with both Mt. Rainier Guest Services branch branding, park partner standards, and corporate image.
• Capture vendor, community, and partner stories that enhance authenticity and local connection.