Marketing Specialist - Brand Designer & Content Creator

About the role

V’s Barbershop is an established men’s grooming brand and national barbershop franchise with 65+ locations, a growing e-commerce business, and a proprietary grooming product line. Our headquarters marketing team is small, fast-moving, and hands-on.

Key Responsibilities

• Design brand and marketing assets: social graphics, product/e-commerce pages, packaging, print, and campaign creative.
• Produce visual content for the product line and its launch: hero imagery, teasers, educational content, and advertising creative.
• Create on-brand marketing assets that support new franchise-location openings.
• Maintain a consistent, on-brand pipeline of content for the marketing calendar.
• Serve as backup to the Marketing Coordinator.
• Willingness to contribute basic photo and short-form video content (Reels, TikTok) for social and marketing – social-native quality, on mobile or camera.

Required Qualifications

• A strong graphic design portfolio – design is the core of this role and the first thing we evaluate.
• Proficiency in design tools (Adobe Creative Cloud, Figma, and/or Canva).
• Strong visual taste, attention to detail, and a modern, social-first sensibility.
• Self-directed and prolific, able to produce high volume across multiple formats and channels.
• 2+ years of relevant experience, or an equivalent portfolio of professional-quality work.
• Comfortable shooting basic photo and short-form video (mobile is fine; social-native, not studio production).

Preferred Qualifications

• Advanced photography or video production, motion graphics/animation, email design (Klaviyo), or Shopify/e-commerce experience.
• Interest in or familiarity with the barbershop, men’s grooming, or men’s lifestyle space.
• Ability to discern appropriate use of AI tools (video and image generation models, Claude Design etc.) to enhance output/efficiency. Never at the expense of quality work.

Compensation & Benefits

• $50,000–$60,000 per year, depending on experience.
• Fully Paid employee healthcare, 401K, ability to work from home with independent hours and freedoms, liberal vacation policy, product and service discounts.

How to Apply

Submit your professional resume, and a list of references. In addition, submit your portfolio and call out the three pieces you’re most proud of, with a line on the brief for each. A portfolio is required for consideration.

Equal Opportunity

V’s Barbershop is an equal-opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.