Brand Marketing Specialist

About the role

The Brand Marketing Specialist is our Lenze brand champion and plays a critical role in supporting revenue growth by enabling our sales team to deliver high-impact customer interactions across North America. This individual leads the execution of trade shows, customer events, and sales enablement initiatives, ensuring our sales teams are equipped with the tools and experiences needed to win new business.

Responsibilities

• Own the procurement and management of sales enablement materials that support customer engagement and revenue generation, including product collateral, signage, trade show assets, and customer-facing resources
• Cook up branded apparel, promotional items, and customer giveaways used to enhance sales interactions and strengthen customer relationships
• Ensure sales teams are equipped with the right tools and materials, in the right place, at the right time for trade shows, customer visits, and key selling moments
• Partner with sales to understand upcoming opportunities and prepare materials that support target accounts and sales objectives
• Lead and execute company tradeshow events from planning through follow-up, including logistics, on-site setup/takedown, promotion, swag, and vendor coordination
• Manage post-event activities, including budget reconciliation, expense reporting, outcomes, success metrics, and lead tracking
• Cook up logistics for customer meetings and in-person trainings, ensuring a seamless experience (catering, room setup, materials, customer gifts)
• Serve as the primary point of contact for all event-related communication
• Coordinate travel arrangements, including hotels, team dinners, activities, and transportation
• Own procurement & inventory of Lenze-branded apparel, giveaways, and promotional items; manage vendors, purchasing, and invoicing
• Manage digital signage across locations in alignment with U.S. and global standards
• Support employee engagement initiatives through internal marketing content
• Travel as needed to support events across North America (primarily U.S., ~15%)
• Perform other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred
• 3+ years of experience in event, field, or brand marketing, with demonstrated success independently leading and executing company events
• Creative thinker with strong analytical and problem-solving abilities
• Ability to manage multiple priorities and meet deadlines
• Strong project management, organization, and problem-solving skills
• Excellent communication and stakeholder management; outgoing and collaborative
• Hightly detail-oriented with a strong focus on execution quality
• Experience with ERP systems and marketing automation tools (e.g., HubSpot)
• Ability to collaborate cross-functionally and translate feedback into action
• Proven ability to manage multiple events and projects independently
• Proficiency in Adobe Creative Suite preferred
• Interest in AI tools and emerging marketing technologies preferred
• Ability to lift up to 30 lbs and support event setup as needed
• Willingness to travel up to 15% domestically, including overnight travel

Qualifications

• Hands-on and proactive, consistently looking for better ways to collaborate, communicate, and stay ahead of trends
• Passionate about elevating the company’s brand and partnering closely with sales and internal stakeholders to drive results
• Outgoing personality and drive for excellence enable you to deliver meaningful results and add value to every interaction

Skills

• Strong organizational and project management skills
• Excellent communication and stakeholder management
• Detail-oriented with a strong focus on execution quality
• Ability to manage multiple events and projects independently
• Proficiency in Adobe Creative Suite
• Interest in AI tools and emerging marketing technologies

Benefits

• Blue Cross Blue Shield Medical Insurance – multiple plan options
• Blue Cross Blue Shield Dental Insurance
• FSA, HSA options
• Vision Insurance
• 401k with company match, fully vested
• Paid Time Off
• 10 company paid holidays
• Company paid disability & AD&D insurance
• 100% paid parental leave after one year of service
• Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)
• Tuition reimbursement
• Many of our positions offer flexible schedules to meet your needs
• Relaxed business casual environment
• Sit/Stand desks for onsite office positions
• Frequent team building activities
• Career development opportunities

Pay

$68,000 - $78,000 (Compensation is an estimate and depends on skills, knowledge, location, education, and experience)

Schedule

Monday – Friday, Hybrid (4 days in office, 1 day remote)