Brand Marketing Specialist
About the role
Forward Financing is a financial technology company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is investing in its employees, technology, and customer experience – with long-term success in mind every step of the way. We are seeking a versatile and driven Brand Marketing Specialist to join our Marketing team and support the execution of our brand, communications, and content programs.
Responsibilities
- Social Media Planning & Coordination
- Manage the day-to-day execution of Forward's monthly editorial calendar across owned social channels, including scheduling, publishing, and community monitoring.
- Develop and recommend content strategies based on performance data and platform insights, helping shape what we post and why.
- Write and produce social copy and content across channels, from caption writing to short-form posts, adapting tone to platform and audience.
- Leverage generative AI to research, develop, and refine diverse assets—such as video, infographics, and data-driven one-pagers—to drive the execution of our editorial roadmap.
- Track social media KPIs and compile recurring performance reports with insights and recommendations.
- Event Support & Coordination
- Care for logistics for industry events, partner events, and sponsorships — including planning timelines, vendor management, materials, and on-site or virtual execution.
- Support pre- and post-event marketing including promotion, follow-up communications, and recap reporting.
- Manage branded merchandise and swag programs end-to-end: sourcing vendors, coordinating production, tracking inventory, and fulfilling distribution for events and partner programs.
- Channel Enablement
- Partner with sales teams to support new partner and business development efforts, including drafting messaging around competitive differentiation, partnership benefits, and Forward's strategic positioning.
- Help develop self-serve tools and resources for partners, and support identification of the best delivery methods for maximum reach — including digital portals, newsletters, and other channels.
- Support the sales team with onboarding materials, training content, and other collateral that builds Forward's credibility and attracts new partners.
- PR & External Communications
- Support the execution of Forward's PR strategy, including drafting press releases, media pitches, briefing documents, award submissions, and executive talking points.
- Care with external PR agencies on deliverables, timelines, and media opportunities.
- Maintain media lists, coverage trackers, and PR measurement reporting.
- Government Affairs Support
- Partner with the government affairs team to support customer advocacy programs, including sourcing and coordinating customer stories.
- Aid with earned and paid media opportunities that build positive category support for revenue-based financing.
- Marketing Operations & Administration
- Build, document, and share AI-assisted workflows that help the broader marketing team work faster without sacrificing brand quality.
- Maintain marketing operations hygiene: content calendars, asset libraries, project trackers, and process documentation.
- Submit materials for legal review, process vendor invoices, and coordinate with Finance on budget tracking and purchase orders.
Requirements
- 3+ years of experience in brand marketing, communications, content marketing, or a related role.
- Excellent writing and editing skills with the ability to adapt tone across channels (social, PR, partner, and executive communications).
- Demonstrated, hands-on experience using generative AI tools in real marketing workflows, including strong prompting skills.
- Strong project management and organizational skills with the ability to juggle multiple workstreams and deadlines.
- Collaborative, low-ego working style and comfort partnering across teams (sales, government affairs, agencies, and leadership).
- High attention to detail and a commitment to brand consistency.
- Proficiency in social scheduling platforms (e.g., Sprout Social, Hootsuite, or similar) and design tools such as Canva for content production and asset creation.
Qualifications
- Nice to have:
- Experience in fintech, financial services, or another regulated industry.
- Exposure to PR agency management or media relations.
- Familiarity with government affairs, public policy, or advocacy communications.
- Event planning or trade show coordination experience.
- Working knowledge of tools such as social scheduling platforms, project management tools (e.g., ClickUp, Monday, Jira), a CMS (e.g., WordPress), and design tools (e.g., Figma).
- Portfolio of past work applicable to this role.
- Experience building or documenting AI workflows, custom GPTs/agents, or prompt libraries for a team.
Benefits
Annual Targeted Salary: $77,000 – $97,000 USD
Annual Target Bonus: 10%
Pay
Annual Targeted Salary: $77,000 – $97,000 USD
Annual Target Bonus: 10%
Schedule
Full-time
Company
Forward Financing is a fintech company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is dedicated to empowering both its team and the customers they serve, helping them succeed and thrive.