Brand Marketing Specialist

About the role

We're seeking a Brand Marketing Specialist to help us bring our vibrant, connected, and purpose-driven brand to life across our growing network of assisted living communities. The ideal candidate will enjoy balancing strategy with execution, thrive in a fast-paced environment, and love seeing ideas come to fruition.

Responsibilities

• Support and apply Trustwell Living’s brand standards across communities and marketing channels through consistency in messaging, visual identity, tone, and overall brand experience
• Create and coordinate marketing campaigns from kickoff through completion by managing timelines, deliverables, and stakeholder communication to keep projects moving smoothly
• Serve as a key point of contact for select marketing vendors and agency partners
• Manage vendor and agency relationships
• Manage online reputation management, including monitoring reviews and drafting thoughtful responses, and identify trends, opportunities, and areas for improvement across communities
• Maintain CRM and marketing data to support reporting and campaign analysis
• Travel periodically to communities for events, brand initiatives, and on-site marketing support
• Participate in planning sessions and collaborative meetings at the New York corporate office

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related experience
• 1–3 years of marketing experience with hands-on campaign or project management responsibilities
• Strong organizational skills with the ability to manage multiple priorities at once
• Excellent written and verbal communication skills
• Confidence working independently in a remote environment
• Experience using Microsoft Office, Google Workspace, CRM systems, and marketing/reputation management tools
• Ability to exercise sound judgment and problem-solving in day-to-day marketing decisions
• Willingness to travel approximately 10–20%

Preferred Qualifications

• Experience in senior living, healthcare, or multi-location service organizations
• Familiarity with digital marketing, SEO, paid media, and marketing analytics
• Exposure to creative/design platforms such as Adobe Creative Suite or Canva
• Experience working with external marketing vendors or agencies

Why Join Us?

At Trustwell, we believe in fostering a work environment that supports growth and satisfaction. We offer competitive compensation, comprehensive benefits, and opportunities for professional development. By joining our team, you'll become part of a community that values care and compassion toward its senior residents. We strive to build an inclusive work environment that celebrates differences and empowers all individuals to channel their entrepreneurial spirit.

Pay

Competitive compensation package

Schedule

Remote work with occasional travel

Benefits

Comprehensive benefits package including health insurance, retirement plans, and more

Skills

Marketing strategy, campaign management, digital marketing, reputation management, CRM systems, Microsoft Office, Google Workspace, Adobe Creative Suite, Canva

Benefits

Professional development opportunities, competitive compensation, comprehensive benefits package