Content Creator and Social Media Specialist

About the role

We are seeking a creatively charged content creator and social media specialist to join our team. This role will take ownership in building our brands and consumer awareness. We are looking for a dynamic personality to contribute inspired ideas and creativity.

Responsibilities

• Create brand awareness through websites, social media, and internal marketing.
• Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer through data.
• Create company newsletters, eblasts, and ads.
• Manage social media postings and design (Instagram, Facebook, LinkedIn).
• Research and implement SEO & SEM.
• Analyze and track website traffic, set goals to increase traffic.
• Capture and edit creative photos and videos of products and business operations.
• Present inspired concepts to the sales and management teams and collaborate on ideas effectively.
• Work with the marketing and sales team to identify and leverage consumer insights and trends, specifically as they relate to category management and new product development driving sales growth.
• Other tasks as assigned by ownership and management teams.

Requirements

• Must be self-motivated—once projects are assigned, this position works with minimal to no supervision.
• Ability to prioritize tasks and meet deadlines.
• Familiar with SEO.
• Photography and videography skills a plus.
• Able to use WordPress and other graphic arts programs.
• Strong vocabulary and spelling skills.
• Ability to write compelling and creative descriptions of products, services, company history, etc.
• Present new ideas that will help grow the business and brands.
• Two to four years of related experience and/or training; or equivalent combination of education and experience.

Skills

• Able to read, analyze, and interpret ingredient specifications, recipes, general business periodicals, and/or governmental regulations.
• Able to write and develop creative menu and meal plans, and procedure manuals.
• Able to effectively present information and respond to questions from customers, staff, and owners.
• Well-organized, dependable, and detail-oriented.
• Flexible, open to change, and enjoys new opportunities and challenges.
• Works well with and develops people.
• Handles criticism calmly and effectively.

Additional Details

This is a full-time role with hours that may vary. The position supports two separate companies located approximately 5 miles apart. Travel between both businesses may be required to meet with department managers or for marketing work involving photo/video shoots or product design.

Physical Demands

• Frequently required to reach with hands and arms; and talk or hear.
• Specific vision abilities required include close vision, color vision, and ability to adjust focus.
• Exposure to outdoor elements is possible daily. Must dress accordingly and be prepared for any type of weather.

Work Environment

The noise level in the office environment is usually quiet.