Consumer Insights Specialist III

Primary Responsibilities

• Work closely with the Insights Manager and marketing research SME to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer.
• Lead and assist in research planning, executing, analyzing, and reporting to influence key product road mapping and new product development decisions.
• Present frequently to internal and external stakeholders as well as Senior Leadership, interfacing with others to flawlessly execute projects and inform better decision-making.
• Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced “Fuzzy Front End” Innovation and road mapping and new product development’s insights needs.
• Synthesize research findings from primary and secondary research as well as internal data sources to unearth gaps, met and unmet customer needs, and critical context to inform stronger decision-making.
• Manage internal and external stakeholders effectively to ensure highest quality deliverables are provided on time and on budget.
• Influence internal and external stakeholders by distilling large amounts of information into concise, visually impactful insights presentations.
• Create customized reports for individual stakeholders.
• Work with internal and external stakeholders to create research stimuli to deeply understand user needs, test assumptions, and iterate on new concepts.
• Maintain a close eye on mega trends, market signals, and macro forces, and category trends to frame and size opportunity areas for innovation.
• Develop and maintain a strong network of partner agencies. Experiment with new and/or non-traditional tools to find innovative ways of getting to deeper and/or more agile insights.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
• 5-10 years of Marketing Research experience
• Excellent knowledge of MS Office (particularly PowerPoint and Excel)
• Proven analytical skills
• Project management experience including prioritization of multiple products against each other
• Experience presenting and influencing Senior Management/C-level Executives
• Experience managing and selecting external research suppliers
• Demonstrated ability to build relationships with internal and external stakeholders
• Exceptional organization, written and oral communication skills
• Experience with a wide range of primary qualitative and quantitative research methodologies
• Self-starter with a focus on process improvement and problem-solving

Preferred Qualifications

• Experience with Qualtrics
• Experience with Design Thinking
• Experience with B2C durable goods and B2B