Consumer Insights Analyst
About GNC
Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!
What We’re Looking For
We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.
Job Responsibilities
Research & Analysis: Ability to synthesize findings across multiple data sources (primary research, syndicated data, social listening, internal analytics, industry reports) into unified insights and recommendations.
Demonstrated fluency with AI-assisted research tools — including LLMs (e.g., Claude, ChatGPT), AI-enhanced platforms and coding of qualitative data (e.g., Canvs), and emerging AI features within syndicated and analytics tools — to compress insight timelines and continue to provide deeper, faster insights.
Works with research partners to execute various quantitative and qualitative consumer research studies — from methodology design through final reporting.
Applies various analytical techniques to move beyond descriptive reporting and surface forward-looking, actionable findings faster.
Maintains and evolves current ongoing customer experience (CX) tracking, aiding in expansion of the program, including surfacing trends across studies and ensuring democratization within the organization.
Storytelling & Reporting
Translates analyses into executive-ready presentations that clearly communicate the "so what" behind the data.
Develops data visualizations, AI-generated insight summaries, automated dashboards, and self-serve frameworks that make insights accessible — and faster to consume — across the organization.
Strategic Support
Supports the consumer learning agenda across the organization by identifying gaps, trends, and emerging opportunities.
Contributes to new product innovation pipelines through various types of analyses throughout the new product development process (e.g., iterative concept testing, TURF analysis, profiling studies, package design, etc.).
Tracks competitive intelligence and industry trends to keep GNC informed on the broader supplement and wellness landscape.
Actively scouts, evaluates, and pilots emerging research technologies and automation capabilities — evaluating them for speed, quality, and scalability — to continuously raise the team’s insight velocity and competitive edge.
Physical Aspects/Work Environment
Hybrid work environment, 2-3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
Regularly/Occasionally lift and/or move up to 50 pounds.
Qualifications
1–3 years of experience in consumer insights, market research, analytics, or a related data-driven role.
Bachelor's degree in Marketing, Business, Analytics, Statistics, Psychology, or a related field.
Proficiency in Microsoft Office Suite, especially PowerPoint and Excel.
Hands-on proficiency with AI tools for research and insights workflows — including LLM-based analysis (e.g., Claude, ChatGPT), AI-assisted open-end coding and qual synthesis, automated report generation, and prompt engineering for insight acceleration.
Strong ability to synthesize multiple data sources into a clear, cohesive narrative.
Excellent written and verbal communication skills; comfortable presenting to diverse audiences.
High attention to detail and the ability to manage multiple concurrent projects.
Resourceful self-starter with an inquisitive mind and a passion for consumer research.
Exposure to CX research constructs such as OSAT, NPS, or customer satisfaction tracking.
Preferred Experience
Designing and analyzing quantitative and qualitative data.
Experience with syndicated data platforms (e.g., Circana, Nielsen, SPINS).
Experience with data visualization tools (e.g., Tableau, Power BI).
Core Competencies
Analytical Curiosity — Naturally inquisitive; digs past surface-level findings to understand the why.
AI & Technology Fluency — Actively incorporates AI tools into daily workflows; comfortable experimenting with new platforms, evaluating their fit for insights use cases, and sharing learnings with the broader team to raise collective capability.
Data Storytelling — Translates numbers into narratives that resonate with both analytical and non-analytical audiences.
Business Acumen — Connects consumer insights to business strategy, growth opportunities, and team priorities.
Collaboration & Influence — Builds trust across functions and communicates with clarity and credibility.
Ownership & Execution — Takes initiative, manages workload proactively, and delivers with a high degree of quality.
Adaptability — Comfortable with ambiguity; adjusts quickly as priorities shift in a fast-paced retail environment.
Benefits
Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.