Insights Analyst III

Job Summary

As an Insights Analyst III (Contractor), you will use your expertise with data to support strategic and operational decision-making on behalf of the product. You will analyze small & large datasets to better understand player engagement and product performance to inform future gameplay design, publishing strategy, and product strategy.

Responsibilities

• Partner with central data engineers to develop, structure, and optimize datasets involving the game’s events, player engagement, marketing performance, and SKU/product sales
• Transform small & large datasets involving engagement and revenue into rigorous analyses of the needs, preferences, segments, & behavioral patterns of both players and local organizers (stores)
• Develop KPIs and core reports/dashboards for core game health, business health, organized play, new product performance, meta/balance, regional launch performance, marketing performance, D2C sales channel performance, and more
• Partner with designers, producers, and program managers to generate frameworks, test hypotheses, and deliver insights results that will inform the game's strategy and operations
• Support various other Insights priorities, such as audience understanding, R&D product development, and demand planning

Required Qualifications

• 5+ years of professional experience in data analytics, including 2+ years of analytics for either online games or physical TCGs, either directly on a game team or in a support role that interacts with player-level data
• Professional experience working regularly with data engineering
• Proficiency in building ETLs, DAGs or other data pipelines, transforming raw data into structured datasets
• Proficiency in SQL, Databricks, and Tableau
• Comfortable working in a scrappy, unpolished data environment
• Experience analyzing game health, such as engagement, retention, revenue, new content performance evaluation, etc.
• Experience analyzing player-level data, such as event data, lifecycle analysis, attach rates, funnel analysis, etc.
• Experience analyzing game market and competitive data, such as meta/balance, pricing, social sentiment, etc.
• Demonstrated applications of the scientific method - developing and testing hypotheses, and reporting on outcomes and implications
• Professional experience breaking down complex problems and problem spaces using multiple business or product frameworks, while creating solutions for our players and the business
• Excellent data presentation and storytelling skills, that includes senior leadership

Desired Qualifications

• Experience with physical TCGs, as a player or dev team member
• Experience with game telemetry for large, live service games
• Experience with demand planning for physical game SKUs
• Experience with Airflow or other DAG-based orchestration tools