Consumer Advertising Specialist

About the role

Ingram Content Group (ICG) is seeking a Consumer Advertising Specialist to join our team. This individual identifies and leads projects, from conception through execution, for select marketing programs that generate consumer demand and increase book sales from Ingram’s consumer audience. The Consumer Advertising Specialist manages advertising campaigns on behalf of company clients, coordinates with internal and external customers and editorial/advertising teams to facilitate execution of paid advertising programs, monitors marketing and sales results, and develops and presents reporting on campaign and program results to publishers, internal clients, and company leadership. The role also supports the development of new revenue generation programs for marketing books to Ingram’s consumer audience.

Responsibilities

• Develops and executes marketing campaigns that support company and customer growth strategies.
• Executes and manages advertising campaigns in Ingram iD, Walmart, Meta, Google and other advertising channels.
• Analyzes advertising and sales performance to achieve ROI goals and inform strategy.
• Makes recommendations on adjustments to improve marketing and sales results.
• Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions.
• Sets up and manages marketing services execution, coordinating with key stakeholders and executing in relevant technologies.
• Works in various marketing systems to execute marketing initiatives, monitor campaigns, identify business opportunities, provide reporting, and evaluate relevant data.
• Manages and tracks advertising and other marketing inventory.

Requirements

• Bachelor’s degree or equivalent experience in marketing.
• Minimum of 3 years related experience in marketing.
• Business-minded, analytical, and results-driven approach.
• Strong communication, collaboration, and problem-solving skills.
• Comfort with marketing, advertising, and analytics tools including search, social, and retail ad platforms, and Excel (or demonstrated ability to learn similar tools quickly).
• Multi-media marketing skills.
• Project-management skills.

Qualifications

• Preferred qualifications include:
• Business-minded, analytical, and results-driven approach.
• Strong communication, collaboration, and problem-solving skills.
• Comfort with marketing, advertising, and analytics tools including search, social, and retail ad platforms, and Excel (or demonstrated ability to learn similar tools quickly).
• Multi-media marketing skills.
• Project-management skills.

Pay

Hiring Salary Range: $65,244 - $82,466. This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicant’s education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.

Benefits

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
• 15 vacation days & 12 sick days accrued annually and 3 personal days.
• 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more.
• Wellness program with access to onsite gym and basketball court for associates.
• Tuition reimbursement program.
• United Way donation matching program.
• Volunteer opportunities and in-kind drives for non-profits throughout the year.
• Casual Dress Code.