Marketing Specialist

About the role

The Marketing Specialist at LCS is responsible for executing marketing strategies to drive brand awareness, lead generation, and customer engagement. This role plays a key part in content creation, email marketing, campaign execution, social media management, and analytics.

Responsibilities

• Provide project management support for a variety of marketing initiatives, coordinating timelines, deliverables, and stakeholder communication to ensure projects are completed accurately and on schedule.
• Host trainings on key marketing resources, to include online reputation management system, video messaging system, CRM, martech tools and others as needed.
• Aid in the development and execution of marketing campaigns across digital, social media, and traditional channels.
• Create engaging content for internal marketing and sales communications as well as external content support for websites, email marketing, blogs, and social media.
• Support the development of marketing collateral such as brochures, presentations, and sales materials.
• Coordinate and track the performance of email marketing campaigns, including list management, marketing automation programs, and segmentation strategies.
• Collaborate with internal and external stakeholders to ensure brand messaging is consistent across all channels.
• Track and report on key marketing metrics, providing insights and recommendations for optimization.
• Absorb and manage video/photo shoots as needed.
• Work closely with designers, sales partners, agency partners, and vendors to support marketing initiatives.
• Manage day-to-day communications with marketing agencies, vendors, designers, internal/external stakeholders to coordinate campaign deliverables, timelines, and performance reporting.

Requirements

• 2-4 years of experience in marketing, preferably in a corporate or agency setting.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Strong written and verbal communication skills with the ability to craft compelling content required.
• Experience with social media platforms (LinkedIn, Instagram, Facebook, X, etc.) and scheduling tools required.
• Knowledge of email marketing platforms Salesforce/Pardot preferred.
• Proficiency in Google Analytics, SEO principles, and digital advertising required.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
• Experience using CRM platforms (e.g., Salesforce) to manage and track marketing activities and customer data preferred.
• Must be able to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and problem-solving skills is critical.
• A proactive and creative mindset with a passion for marketing required.

Qualifications

• Must have a valid driver's license and be willing to travel up to 10-25% of the time.

Skills

• Project Management
• Content Creation
• Email Marketing
• Social Media Management
• Marketing Campaign Execution
• Analytics
• Graphic Design
• CRM Systems
• SEO Principles
• Google Analytics
• Video Production
• Collaboration

Benefits

• Competitive pay
• Great benefits and vacation time
• Medical, dental, life insurance, disability, 401(K) with company match
• Paid parental leave

Pay

$57,000 - $71,000

Schedule

Full-time

Benefits

• Medical
• Dental
• Life Insurance
• Disability
• 401(K) with company match
• Paid parental leave

Additional Information

Travel frequency: 10-25%