COMMUNITY LIAISON

About the role

The Community Liaison is directly responsible for creating demand for the facility’s services through the effective application of ethical marketing principles and sales methods. This role is based in Grand Forks, ND and serves as the liaison between the facility, the community, and referring agencies.

Responsibilities

• Effectively demonstrate and implement Sales Excellence and Service Recovery standards.
• Acts as liaison between the facility and referral sources and implements service-oriented action plans responsive to referral source needs, serves as a resource and representative to the community and, conducts facility tours to key stakeholders.
• Attends and actively participates in the Business Development team meeting and provides appropriate marketing reports, updates, and Service Recovery opportunities to the Director of Business Development on a timely basis.
• Maintains documentation of assigned top accounts, key contacts, planning reports, client profiles, competitive profiles, and updates as required by Director of Business Development.
• Builds and maintains positive and productive relationships with existing referral sources and shows ability to identify additional referral sources.
• Effectively maximizes field-based time while maintaining a daily average of 8-10 individual, face-to-face contacts with assigned referral sources concerning facility programs, philosophies of treatment, and clinical outcomes and satisfaction data.
• Demonstrates ability to develop and communicate appropriate sales messaging for each program offered and for each target audience.
• Demonstrates skills in identifying and building a strategic sales plan for existing and potential referral sources within assigned territory and target markets; effectively incorporates relevant research findings in identifying contacts.
• Affects sales activities, as approved by the Director of Business Development, to achieve maximum market penetration among assigned accounts and to identify potential accounts in targeted market segments.
• Daily monitors referral inquiries and admissions statistics. Conducts an ongoing analysis to insure appropriateness and effectiveness of weekly sales action plans.
• Affects positive, timely, and accurate communication. Encourages cooperation and utilizes problem-solving skills to build and secure relationships among the facility, the referral source, the patient, their family and the community.
• Maintains up-to-date information in MedSeries 4/MIDAS/MEDIK, including documentation of daily contacts and accurate account information.
• Completes all required reports and requests for information in a timely manner. This includes, but is not limited to expense reports, sales call plans and post-call follow-up reports.
• As required by Director of Business Development and facility needs, participate in off-hours sales and community activities.

Qualifications

• Education: Bachelor’s degree in marketing, business or related field required. Experience may be evaluated on a case-by-case basis in lieu of a degree.
• Experience: Prior marketing and/or sales experience within a behavioral healthcare setting preferred. Three years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.
• Licenses/Certifications: Must possess a valid Driver’s License.