Community Liaison

Job Title

Community Liaison

Position Summary

The Community Marketer is responsible for building and maintaining strong referral relationships to drive admissions to the skilled nursing facility. This role focuses on short-term rehabilitation growth through community outreach and designated hospitals while promoting the facility’s clinical programs, outcomes, and patient-centered care.

Key Responsibilities

• Develop and maintain relationships with community referral sources as identified by a monthly and quarterly marketing plan.
• Serve as the primary point of contact for referral sources and community partners.
• Conduct regular in-person visits to referral partners to promote facility services and outcomes.
• Track and follow up on referral opportunities to maximize admissions.
• Represent the facility at community events, healthcare meetings, and networking opportunities.
• Educate referral sources and families on the facility’s clinical programs, therapy services, and specialty care offerings.
• Collaborate with leadership to execute marketing strategies aligned with census goals.
• Work closely with the admissions team to ensure smooth referral intake and timely communication.
• Assist with pre-admission screening and information gathering as needed.
• Support family decision-making by providing accurate, compassionate information.
• Monitor market trends, competitor activity, and referral patterns.
• Maintain accurate records of referral activity and outcomes.
• Provide regular reports on outreach efforts, admissions pipeline, and census impact.
• Ensure all marketing activities comply with federal and state regulations (including HIPAA and anti-kickback statutes).
• Maintain professional, ethical standards in all interactions.

Qualifications

• Required:
• Bachelor’s degree in marketing, healthcare administration, communications, or related field (or equivalent experience).
• Must be someone with experience in skilled nursing or hospital marketing or admissions.
• Must be someone with experience in organizing community events (internal and external) to assist with organically growing census.
• Strong interpersonal, communication, and relationship-building skills.
• Ability to work independently and manage time effectively.
• Valid driver’s license and reliable transportation.
• Preferred:
• Experience in skilled nursing, post-acute care, or short-term rehabilitation marketing.
• Knowledge of Medicare, managed care, and insurances.
• Familiarity with CRM or referral tracking systems.

Skills & Competencies

• Relationship-based sales approach.
• Excellent verbal and written communication.
• Strategic thinking and problem-solving.
• Professional presentation and public speaking skills.
• Results-driven with strong follow-through.

Performance Metrics

• Admissions volume and referral conversion rates.
• Growth of targeted referral relationships.
• Responsiveness and satisfaction of referral partners.
• Contribution to census and occupancy goals.

Physical & Work Requirements

• Frequent travel within the local service area.
• Ability to attend meetings and events outside regular business hours as needed.