Community Liaison

About the role

Liaison Liaisons are motivated individuals who understand the business side of health care and hospice. They work closely with referring hospitals, ALF, SNF, LTC, Home Health, MDs and CM/SW on determining medical appropriateness for hospice admit. The Liaison helps the family and patient determine their healthcare goals. They assess patients to determine individual care needs, review medical records and coordinate transfers.

Responsibilities

• Directs all marketing operations including providing direct oversight of the establishment and implementation of marketing initiative in a specified service area.
• Creates target lists of contacts and decision makers in assigned territory. Develops relationships, provides excellent customer service, and educates referrals sources on services provided.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Demonstrates positive referral satisfaction and account retention to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral sources.
• Buils and monitors community, customer, and payer perceptions that Concord is a high-quality provider of services.
• Contributes to strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Home Health/Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
• Maintains comprehensive working knowledge to be a community resource and assists customers in placement when Concord may not be an option.

Requirements

• At least three (3) years' experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrate good communication skills, negotiation skills, and public relations skills.
• Demonstrates good autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
• Computer skills required: Word, Excel, PowerPoint, and Outlook systems.

Qualifications

• At least three (3) years' experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrate good communication skills, negotiation skills, and public relations skills.
• Demonstrates good autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
• Computer skills required: Word, Excel, PowerPoint, and Outlook systems.