Community Liaison

Key Responsibilities

• Develop and maintain strong relationships with pediatricians, developmental pediatricians, psychologists, schools, special education teams, speech therapists, occupational therapists, physicians, hospitals, social workers, case managers, and community organizations.
• Serve as Blossom ABA Therapy's primary representative within communities throughout North Carolina.
• Act as a liaison between providers, referral sources, families, community organizations, and Blossom ABA Therapy.
• Foster long-term partnerships that improve awareness of and access to ABA therapy services.
• Identify, cultivate, and maintain referral partnerships that generate sustainable growth throughout North Carolina.
• Execute strategic territory development plans to increase referral volume and market presence.
• Build and maintain a consistent pipeline of referral opportunities and community partnerships.
• Monitor referral trends and identify opportunities for continued growth.
• Represent Blossom ABA Therapy at community events, conferences, networking meetings, resource fairs, professional associations, and healthcare events.
• Develop partnerships with schools, healthcare organizations, advocacy groups, nonprofit organizations, and community stakeholders.
• Increase awareness of ABA therapy and Blossom ABA Therapy's services through education, outreach, and relationship-building.
• Coordinate local community engagement initiatives that strengthen Blossom ABA Therapy's presence throughout North Carolina.
• Educate healthcare professionals, educators, families, and community partners about ABA therapy, autism services, and Blossom ABA Therapy's programs.
• Conduct presentations, lunch-and-learns, networking meetings, and educational sessions with referral sources and community organizations.
• Maintain regular communication with referral partners to strengthen relationships and identify opportunities for collaboration.
• Gather and share market intelligence regarding community needs, referral trends, and competitive activity.
• Serve as a liaison between referral sources, families, and the Intake Department.
• Support a seamless transition from referral through intake and service initiation.
• Respond promptly and professionally to inquiries from referral partners and prospective families.
• Ensure a positive experience for referral sources and families throughout the referral process.
• Partner closely with the Marketing Department to support local marketing initiatives, referral campaigns, provider engagement, community outreach efforts, and growth strategies.
• Assist with identifying sponsorship opportunities, community partnerships, speaking engagements, and local events.
• Collaborate with leadership to support market expansion and service line growth initiatives.
• Provide recommendations that strengthen community presence and referral development efforts.
• Maintain accurate documentation of provider meetings, outreach activities, referral relationships, community partnerships, and business development opportunities within the company's CRM platform.
• Track referral activity, outreach efforts, and business development KPIs.
• Prepare weekly and monthly reports detailing outreach activity, referral growth, provider engagement, community partnerships, and territory development.
• Consistently achieve outreach, relationship-building, and organizational growth objectives.

Qualifications

• Minimum of two (2) years of experience in healthcare business development, community outreach, physician relations, provider relations, healthcare marketing, admissions, patient relations, referral development, or a related field.
• Proven ability to build and maintain professional relationships that drive organizational growth.
• Strong communication, presentation, networking, and interpersonal skills.
• Excellent organizational, time management, and follow-up abilities.
• Ability to work independently while managing multiple initiatives across a large territory.
• Experience utilizing CRM software and Microsoft Office applications.
• Valid driver's license and reliable transportation for travel throughout North Carolina.
• Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field.

Success Measures

• Growth in referral volume and referral source engagement.
• Development of new provider partnerships and community relationships.
• Increased market awareness and community presence throughout North Carolina.
• Achievement of outreach KPIs and territory development goals.
• Contribution to organizational growth objectives and market expansion initiatives.
• Positive feedback from providers, referral partners, families, and community organizations.