Communications & Marketing Coordinator

Social Media Coordination

• Aid in updating OTA’s social media accounts (Facebook, Instagram, X/Twitter, LinkedIn, YouTube etc.) by scheduling posts, responding to messages, and interacting with followers.
• Create engaging content, including graphics, videos, and written posts for social media and other digital platforms that align with our brand voice.
• Assist in the development and execution of marketing and public education campaigns and promotions to increase engagement.
• Maintain and monitor social media analytics and provide insights and recommendations for improvement.

Content Creation

• Create engaging content, including graphics, videos, and written posts for social media and other digital platforms that align with our brand voice.
• Create presentations and other written communication content such as media advisories, press releases, traffic advisories and talking points.

Campaign Support

• Support the development and execution of marketing and public education campaigns and promotions to increase engagement.

Analytics Tracking

• Monitor and analyze the performance of social media content and marketing campaigns, providing insights and recommendations for improvement.

Market Research

• Collaboration

  • Work closely with the PR and marketing team to brainstorm new ideas and strategies to increase brand awareness, customer engagement and public education.

  Physical Demands and Work Environment

  • This position works in a comfortable office setting with a computer for a large percentage of the workday.
  • The noise level in the work environment is usually mild.
  • This role may assist with on-site event coordination at construction sites.

  Minimum Qualifications

  • Degree in Marketing, Communications, Journalism, Business, or a related field with at least two years of college credits and/or two years’ experience with project management or within the business related field.
  • At least one year of experience in digital marketing and/or social media, preferably within the transportation industry.
  • Excellent communication and writing skills.
  • Knowledge of social media platforms and content creation tools (e.g., Canva, Adobe Suite, etc.).
  • Experience with social media analytics and reporting tools (e.g., Google Analytics, Hootsuite, etc.) is a plus.
  • Creative, detail-oriented, and able to work independently and collaboratively.
  • Able to manage multiple tasks and meet deadlines in a fast-paced environment.

  Preferred Requirements, Special Skills Or Knowledge

  • Knowledge, Skills and Abilities required at this level include general knowledge of English usage, including grammar and composition; of public relations principles and techniques; of accepted styles for materials released to various media; of media sources and their capabilities; of visual graphics and video techniques; of agency's objectives; of editing techniques and procedures; of graphic terminology and techniques; and of training principles and practices.
  • Ability is required to write and edit; to gather and organize pertinent data; to uphold and practice public relations principles and codes of ethics; to deliver informational presentations; to establish and maintain effective working relationships with others; and to communicate effectively, both orally and in writing.

  Compensation

  This hourly rate for this position is $26.24 per hour.

  Benefits

  • This position is part-time and therefore benefits such as medical, dental, vision, life insurance, paid time off, etc. are not offered.
  • OTA is an Equal Opportunity Employer.

  Equal Opportunity Employment

  • The State of Oklahoma is an equal opportunity employer and does not discriminate on the basis of genetic information, race, religion, color, sex, age, national origin, or disability.
  • Current active State of Oklahoma employees must apply for open positions internally through the Workday Jobs Hub.