Marketing & Communications Coordinator

About the role

The Marketing & Communications Coordinator plays a key role in promoting Alamance County as a vibrant destination. This position supports the development and execution of marketing campaigns, manages digital communication channels, and helps tell the story of Alamance County’s attractions, events, and hospitality assets.

Responsibilities

• Develop and produce compelling content for digital platforms, including website, social media, email newsletters, and blogs.
• Affiliate in developing marketing collateral such as brochures, visitor guides, ads, and promotional materials.
• Capture and curate photography and short-form video content that highlights Alamance County’s attractions, events, and visitor experiences.
• Support the execution of seasonal and thematic marketing campaigns.
• Draft press releases and talking points to support tourism initiatives.
• Maintain relationships with media, tourism partners, and community organizations.
• Monitor media coverage and track communications metrics.
• Manage daily posting, engagement, and analytics across social media channels.
• Maintain and update website content to ensure accuracy, relevance, and SEO best practices.
• Track digital performance metrics and prepare monthly reports.
• Collaborate with local attractions, hotels, restaurants, and event organizers to gather information and promote tourism assets.
• Represent the Tourism Office at events, meetings, and trade shows as needed.
• Support partner outreach efforts.
• Assist with budget tracking, vendor coordination, and project timelines.
• Maintain organized digital asset libraries and marketing archives.
• Support visitor inquiries and front-facing communication when needed.

Qualifications

• Bachelor's degree in marketing, communications, tourism, public relations, or a related field; or equivalent experience.
• Strong writing, editing, and storytelling skills.
• Experience managing social media platforms and digital content.
• Ability to manage multiple projects and deadlines.
• Strong interpersonal skills and comfort working with diverse community partners.

Skills

• Preferred: Experience in tourism, hospitality, or destination marketing.
• Preferred: Experience with design and content tools (e.g., Canva, Adobe Creative Suite, or similar).
• Preferred: Familiarity with CRM/CMS platforms and basic analytics tools.
• Preferred: Photography and/or videography skills.
• Preferred: Knowledge of Alamance County and the Piedmont Triad region.

Benefits

• Health Insurance - Full-time employees are eligible for medical/health (Cigna Insurance) benefits upon the 1st of the month following 30 days of employment.
• Dental Benefit - Alamance County offers one dental insurance (Delta Dental) plan for FT employees at no cost.
• Vision Insurance - A voluntary vision program (Superior Vision) is available to FT employees. The plan, if elected, would be effective the first of the month following 30 days of FT employment.
• Voluntary Benefits: Alamance County Government provides a variety of voluntary health related benefits (Voya) to allow employees to purchase protection from what life may bring.
• Life Insurance – Basic term life insurance is the amount of one times the annual salary (no greater than $70,000) is provided for all FT employees.
• Retirement Benefits - Membership in the NC Local Government Employees Retirement System (NCLGERS) is a requirement for all full-time and regular part-time employees (working more than 1,000 hours annually).