Commercial Director - East
About the role
The Commercial Director is responsible for leading the commercial execution strategy and business performance across an assigned region. This role serves as a key member of the Regional Leadership Team, partnering closely with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best‑in‑class execution throughout the market. The Commercial Director provides leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross‑functional alignment. This individual ensures the region consistently delivers against revenue, distribution, market share, execution, and profitability objectives while developing high‑performing teams.
Responsibilities
- Lead commercial execution strategy and business performance across assigned region.
- Partner with Regional VP/GM to execute strategic priorities and drive profitable growth.
- Ensure best‑in‑class execution throughout the market.
- Provide leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross‑functional alignment.
- Ensure region consistently delivers against revenue, distribution, market share, execution, and profitability objectives.
- Develop high‑performing teams.
Requirements
- Bachelor's degree in Business, Marketing, Finance, or a related field.
- 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry.
- Multi‑unit or regional sales leadership experience.
- Experience leading cross‑functional teams.
- Distributor management experience.
- Experience developing high‑performing teams.
- Strong understanding of retail execution and field sales operations.
Benefits
- Comprehensive Medical, Dental & Vision benefits
- Long and short‑term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
Pay
Salary range: $140,000‑$175,000 plus incentives (bonuses and Restricted Stock Units subject to company plans).