Commercial Director - East
About the role
Together, we're Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we're on our way to building something bigger: a category where energy isn't just consumed, it's lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized.
The Commercial Director is responsible for leading the commercial execution strategy and business performance across an assigned region. This role serves as a key member of the Regional Leadership Team, partnering closely with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best-in-class execution throughout the market. The Commercial Director provides leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross-functional alignment. This individual ensures the region consistently delivers against revenue, distribution, market share, execution, and profitability objectives while developing high-performing teams.
Responsibilities
- Lead commercial execution strategy and business performance for the assigned region
- Partner with the Regional VP/GM to execute strategic priorities and drive profitable growth
- Ensure best-in-class execution across the market
- Provide leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross-functional alignment
- Ensure the region consistently meets revenue, distribution, market share, execution, and profitability objectives
- Develop and manage high‑performing teams
- People management responsibilities
Requirements
- Bachelor's degree in Business, Marketing, Finance, or a related field
- 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
- Multi‑unit or regional sales leadership experience
- Experience leading cross‑functional teams
- Distributor management experience
- Experience developing high‑performing teams
- Strong understanding of retail execution and field sales operations
- Valid U.S. Driver's License
- Must pass an MVR (Motor Vehicle Record) screening
- Presence required in the East Region of the United States
Benefits
- Comprehensive Medical, Dental & Vision benefits
- Long and short‑term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
Pay
Salary Range: $140,000‑$175,000 plus incentives. The base pay range is for a successful candidate within the state listed; actual pay will be based on work location, job‑related knowledge, skills, qualifications, and experience. Celsius is a total rewards company; this position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).