Commercial Director - East

About the role

The Commercial Director is responsible for leading the commercial execution strategy and business performance across an assigned region. This role serves as a key member of the Regional Leadership Team, partnering closely with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best‑in‑class execution throughout the market.

Responsibilities

• Lead commercial execution strategy and business performance for the assigned region.
• Partner with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best‑in‑class execution.
• Provide leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross‑functional alignment.
• Ensure the region consistently delivers against revenue, distribution, market share, execution, and profitability objectives.
• Develop and manage high‑performing teams.

Requirements

• Bachelor's degree in Business, Marketing, Finance, or a related field.
• 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry.
• Multi‑unit or regional sales leadership experience.
• Experience leading cross‑functional teams.
• Distributor management experience.
• Experience developing high‑performing teams.
• Strong understanding of retail execution and field sales operations.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long and short‑term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Pay

Salary range: $140,000‑$175,000 plus incentives.

Schedule

Full‑Time