Chief Marketing Officer

Position Overview

We are seeking an innovative, results-driven Chief Marketing Officer (CMO) to lead enterprise-wide marketing strategy and transform a high-volume mortgage platform (10,000+ annual originations; 30,000+ applications) into a scalable primary checking account acquisition engine. This is a growth-oriented executive leadership role focused on measurable customer acquisition, deposit growth, and relationship expansion, not a traditional brand-only marketing position.

Responsibilities And Duties

• Mortgage-to-Checking Conversion Engine (Primary Mandate)
• Transform the mortgage platform into a scalable checking account acquisition and cross-sell engine
• Drive conversion of borrowers into primary checking, direct deposit, and multi-product households
• Own and improve key metrics: conversion rates, direct deposit adoption, and deposit balances per customer
• Partner directly with mortgage, retail banking, commercial, and treasury management leadership to drive measurable production, account acquisition, and relationship expansion outcomes
• Build marketing programs and sales enablement strategies that frontline teams actively adopt and execute, creating shared accountability for conversion, funding, and household growth
• Enterprise Deposit Growth & Funding Strategy
• Lead strategy to drive core deposit growth, improve deposit mix, and reduce cost of funds
• Scale non-interest bearing and relationship-based deposits as primary funding sources
• Align marketing with finance, treasury, and sales leadership to influence balance sheet outcomes, customer profitability, and long-term relationship growth
• Embedded Banking Experience & Distribution
• Integrate deposit acquisition directly into the mortgage journey (application through closing and beyond)
• Partner with technology and operations teams across the customer journey to eliminate friction in account opening/onboarding, funding, and activation experiences (pre-fill, SSO, one-click funding)
• Enable frontline teams (loan officers, retail) to consistently convert and deepen relationships
• Lifecycle Growth, Engagement & Cross-Sell
• Build lifecycle programs that drive direct deposit adoption, debit card usage, and ongoing product expansion
• Maximize customer lifetime value through disciplined cross-sell into lending, savings, and ancillary products
• Drive measurable growth in funded checking accounts, direct deposit adoption, relationship balances, household penetration, retention, and customer lifetime value
• Leverage CRM, data, automation, and personalization to increase retention and share of wallet
• Data-Driven Growth & Marketing Performance
• Build a high-performance marketing engine grounded in attribution, segmentation, and LTV-driven investment
• Establish clear KPIs tied to deposit growth, conversion, and lifetime value
• Build a culture of continuous optimization, experimentation, and data-driven decision-making across marketing and customer acquisition functions
• Leadership, Brand & Organizational Alignment
• Position the brand as a primary financial institution and long-term partner
• Ensure alignment across product, sales, operations, and compliance within a highly regulated environment
• Influence organizational change and drive alignment across sales, operations, product, finance, compliance, and technology teams in a complex, regulated environment

Qualifications And Skills

• Proven executive leadership driving consumer banking growth, deposit acquisition, and customer relationship expansion
• Deep expertise in digital marketing, performance marketing, lifecycle marketing, and growth strategy
• Strong understanding of consumer banking products, especially checking, savings, and mortgage
• Experience scaling customer acquisition and deposit growth programs at significant scale, including high-volume or multi-market environments
• Deep understanding of customer lifecycle marketing, household growth, and cross-sell strategies
• Expertise in marketing analytics, attribution modeling, customer segmentation, and ROI/LTV optimization
• Proven ability to influence executive stakeholders and drive organizational change across sales, operations, product, and technology teams

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field.