Chief Marketing Officer

About the role

The Chief Marketing Officer is a senior role accountable for defining and leading RLB’s company-wide marketing strategy, strengthening brand equity, deepening customer relationships, and accelerating revenue growth through integrated, data-driven marketing efforts. This role is a strategic leader who combines creativity, analytical insight, and leadership to drive business growth, client engagement, and revenue.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the company’s overall business goals.
• Ensure marketing initiatives directly support revenue growth, brand positioning, and long-term market competitiveness.
• Collaborate with executive leadership team to align marketing with sales, product development, and customer experience strategies.
• Lead brand development, positioning, and stewardship to ensure a strong and differentiated market presence.
• Oversee customer engagement strategies to deepen relationships and improve loyalty across all touchpoints.
• Ensure consistent messaging and brand standards across digital, social media, traditional advertising, and influencer marketing channels.
• Oversee the planning, execution, and optimization of marketing campaigns across channels.
• Manage market research, pricing strategies, advertising contracts, and promotional activities such as contests or giveaways.
• Monitor marketing performance, analyze data and KPIs, and make data-driven decisions to improve effectiveness and ROI.
• Lead, mentor, and develop high-performing marketing teams, fostering a culture of collaboration, accountability, and innovation.
• Balance creative storytelling with analytical rigor to drive awareness, consideration, and conversion.
• Leverage digital marketing tools and technologies, including SEO/SEM, AI-driven personalization, marketing automation, and growth marketing strategies.
• Champion data-driven marketing practices to improve targeting, personalization, and performance measurement.
• Conduct and oversee market research to understand customer needs, behaviors, and preferences.
• Identify target audiences, monitor competitive activity, and anticipate emerging market trends.
• Innovate marketing approaches and test new ideas to maintain and strengthen competitive advantage.

Requirements

• Demonstrated analytical skills with the ability to interpret data and measure marketing effectiveness and ROI.
• Excellent communication, leadership, and team management capabilities.
• Strong ability to lead cross-functional collaboration and align marketing strategies with broader business objectives.

Qualifications

• Bachelor’s degree in marketing, business or a related technical field, or relevant experience.
• 10+ years of proven experience in senior marketing leadership and brand strategy roles and AEC experience.
• Strong understanding of both traditional and digital marketing channels, proficient in Microsoft Office and doble Creative Suites and best practices.

Skills

• Proactive approach to the role and commitment to delivering customer service excellence.

Benefits

RLB offers an excellent compensation and benefits package, including:

• Flexible work arrangements.
• Professional growth opportunities.
• Competitive salary and benefits package.

Pay

Salary range: $150,000 - $200,000 per year, commensurate with experience.

Schedule

Full-time position, with some travel required to RLB offices across North America, with potential for occasional international travel.

Physical Requirements and Working Conditions

• Often work in an indoor office environment.
• Equipment used includes computers and standard office machines.
• May require sitting, standing for long periods, walking, carrying, pushing, stooping, crouching, and pulling.