Chief Marketing Officer

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap
• Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations
• Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behavior, and brand performance
• Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC
• Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks
• Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions
• Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists
• Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning
• Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions
• Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks
• Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies
• Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty
• Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights
• Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency

Qualification

• 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments
• Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale
• Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America
• Experience in managing remote teams and international campaigns
• Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.)
• Excellent communication, stakeholder management, and cross-functional collaboration skills
• Willingness and ability to travel frequently to Islamabad, Rawalpindi, Pakistan