Chief Marketing Officer

About the role

Location: Remote
Role Type: Full-Time
Reporting to: CEO

Compensation

$240,000 to $350,000 per year

What you will do

• Brand and positioning
• Marketing flows and conversion
• Growth strategy
• Product marketing and B2B growth
• Team leadership

Key Success Metrics

• Enrollment growth at improving efficiency
• Conversion and efficiency across the full funnel
• Brand authority
• Earned revenue pipeline with university and enterprise partners
• A high-performing marketing team
• CodePath's external reputation

This role may be right for you if

• You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions
• You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue
• You've built and led high-performing marketing teams

Experience

• AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount
• Exceptional brand instincts: you tell stories that make people feel something and then act
• Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data
• Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality
• Deep understanding of lifecycle marketing, email, and conversion optimization
• Fluency across social platforms and organic content strategy
• B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals

Intangibles

• Founder mentality: you think like an owner, with high agency, resourceful and scrappy, solving problems before anyone asks
• Results-driven, with a bias toward action and experimentation over perfection
• Comfortable with ambiguity and rapid iteration in a fast-moving environment