Chief Marketing Officer

About the role

The Chief Marketing Officer will lead the marketing strategy and execution for Big Blue Swim School, a fast-growing company with over 55 locations and over 200 franchise locations. The ideal candidate will have extensive experience in marketing strategy, digital marketing, and lead generation for high-growth consumer brands.

Responsibilities

• Develop and implement the marketing strategy aligned with business objectives, including brand positioning, audience segmentation, pricing, and promotional approaches
• Oversee the strategic allocation and optimization of the national marketing fund to maximize brand awareness, reach, and ROI
• Lead consumer research and brand storytelling to generate customer insights, sharpen positioning, and fuel content across channels
• Plan and manage national and regional marketing campaigns across paid, earned, owned and grassroots channels
• Own marketing strategy and execution for corporate-owned locations, coordinating systemwide campaigns with local activation across the corporate pool portfolio
• Manage and mentor a high-performing marketing team, overseeing relationships with agencies, vendors, and creative partners
• Own the marketing technology stack, including the in-flight CRM and marketing automation platform implementation (HubSpot)
• Own the digital ecosystem, including website, SEO / GEO, paid media, email / SMS, social media, and analytics
• Test and implement new platforms and tools to reach and convert target audiences

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred
• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role
• Experience leading marketing strategy within a franchise or multi-location retail / service business, with the ability to navigate system-wide dynamics and support local execution
• Proven success in brand development, digital marketing, and lead generation for a high-growth consumer brand
• Deep understanding of the parent / child services market; experience in youth sports, education, or wellness sectors a plus
• Demonstrated success driving sustained customer growth through non-promotional strategies, like community, referral, and lifecycle marketing
• Hands-on experience owning a modern martech stack and a CRM / marketing-automation platform (e.g., HubSpot), including implementation and org-wide adoption
• Fluency applying AI and automation to marketing workflows, analytics, and team enablement
• Exceptional leadership, communication, and analytical skills

Benefits

• Comprehensive health benefit plans with significant employer contributions
• Hybrid Work Environment/Work from home
• Competitive paid time off
• 401k with Company match

Pay

The salary for this role may vary based on experience with a common range of $200,000 -$225,000 plus bonus opportunity, with the potential for long-term incentives

Schedule

Hybrid Work Environment/Work from home