Chief Marketing Officer

We need to output HTML fragment with sections using

for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, no invention, no summarizing away detail. Remove boilerplate: company description? Actually company description is part of posting; we need to preserve substantive info. The "Company Description" includes mission, values, etc. That is substantive. Should we put that under "About the role"? Possibly "About the role" heading could contain company description and mission. The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can decide which sections to include based on content. We have content: Company Description (mission, values). Job Description includes what you'll own (responsibilities). Qualifications section includes what you bring (requirements). Additional Information includes compensation & benefits (benefits). Also work arrangement (maybe schedule?). There's no explicit Pay or Schedule specifics besides "Competitive salary commensurate with experience" (that's vague, not specific). According to rule: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Benefits are stated: they list many benefits. So we can include Benefits section. Pay: they only say "Competitive salary commensurate with experience" which is placeholder; we should not create Pay section. Schedule: they mention Work Arrangement: Miami Lakes HQ, NYC office, or Remote (travel to FL, NY, and TX offices required as needed). That's about location/work arrangement, not schedule. Could be considered Schedule? Not really. There's no explicit schedule like full-time, hours. So we should not create Schedule section. Skills: maybe we can extract from qualifications: deep full-funnel expertise, etc. Could be Skills section. But we already have Qualifications section for requirements. The instruction list includes Skills as possible heading; we can decide to include if there is specific skill content. The qualifications already cover skills; but we could separate: Qualifications (education, experience) and Skills (specific tools, languages). However we must not invent sections; we can include Skills if there is specific skill content. The posting includes: "Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer." Also "Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools." Also "Bilingual English/Spanish". Those are skills. So we can have a Skills section. Responsibilities: from "What You'll Own" bullet points. Requirements: maybe from Qualifications? Actually Qualifications section includes what you bring (experience, education). That could be Requirements. But we already have Qualifications heading. The instruction list includes both Requirements and Qualifications. We need to decide which to use. The posting has a "Qualifications" heading already. So we should use that heading for the qualifications content. Then maybe we don't need a separate Requirements section. However we could treat the "What You Bring" as Requirements. But to avoid duplication, we can map: Use Qualifications heading for the bullet list under "Qualifications". Use Responsibilities heading for "What You'll Own". Use Skills heading for the specific tools/languages/bilingual. Use Benefits heading for the benefits list. Use About the role heading for company description/mission/values. Possibly also include Work Arrangement under About the role or maybe under Responsibilities? Could be a separate section like "Work Arrangement" but not in allowed headings. Could fold into About the role or Responsibilities. Probably include under About the role as additional info. We must not repeat job title as heading. So no heading for "CMO". Good. We must not include boilerplate like EEO, legal, etc. Remove those paragraphs at end. We must preserve all substantive information: need to keep company description, mission, values, job description details, qualifications, benefits, work arrangement. We must not invent or summarize away detail. So we need to keep specifics: e.g., "Recognized as one of the Best Places to Work for consecutive years", "scaling from $100M to $250M+ in revenue", etc. Must keep all. We need to output only HTML fragment, no /, no markdown fences. We'll structure:

About the role

Company description paragraph(s) ... maybe multiple

tags.

Responsibilities

• ... each bullet from "What You'll Own"

Skills

• ... list of specific skills: SEO, Google Ads, Meta, TikTok, LSA, YouTube, SEMrush, TV/radio, PR, influencer; Salesforce, CallRail, Google Analytics, AI-driven marketing tools; Bilingual English/Spanish; etc.

Qualifications

• ... each bullet from "Qualifications" section: 10+ years..., track record scaling..., managed $10M+..., deep full-funnel expertise (maybe we already covered in Skills, but we can keep but not duplicate? We should not duplicate content; but we can keep qualifications as experience/education requirements, not repeating skills. However the qualifications bullet includes deep full-funnel expertise list; we already have that in Skills. To avoid duplication, we could keep qualifications bullet without the list, but we must preserve all substantive information. If we omit the list from qualifications, we lose that detail. But we could keep it in both places? That would be duplication but still preserving info. The instruction says preserve ALL substantive information; does not forbid duplication. It says do NOT invent or summarize away detail. Duplication is not inventing or summarizing away; it's okay but maybe not ideal. However we could split: qualifications bullet includes experience, education, etc., and we keep the skill list under Skills. The qualifications bullet also includes "Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer." That's a skill list; we could keep it there and also in Skills; duplication is okay. But maybe better to keep qualifications bullet as is, and Skills bullet list could be the other items (tools, bilingual). However the qualifications bullet also includes "Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools." That's also skill. So we could put all skill-related items under Skills and keep qualifications bullet focused on experience, education, etc. But then we would be omitting those skill details from qualifications bullet, which would be summarizing away detail (removing them). That's not allowed. So we need to keep them somewhere. Duplication is acceptable. Thus we can keep qualifications bullet as is, and also have Skills bullet list maybe summarizing the same but we can also include other skills like bilingual. To avoid too much repetition, we could have Skills list include the tools and bilingual, while qualifications list includes the experience, education, track record, budget, etc. But we must keep the deep full-funnel expertise and experience with tools somewhere; we could keep them in qualifications bullet and not repeat in Skills. Then Skills list could just be bilingual and maybe other soft skills? But we have no other skill specifics. However the instruction says "Prefer a few substantive sections over many thin ones." So maybe we don't need a separate Skills section; we could fold skill details into Qualifications. But the instruction list includes Skills as optional; we can omit if not needed. However we have specific skill details that could be placed under Qualifications. The Qualifications section already exists; we can put all qualification bullets there, including experience, education, track record, budget, expertise, tools, bilingual, etc. That would preserve all info. Then we don't need a separate Skills section. That would reduce sections. Thus sections: About the role, Responsibilities, Qualifications, Benefits. Possibly also Work Arrangement? Could be part of About the role or Responsibilities. Since there is no specific heading for Work Arrangement, we can fold into About the role as a paragraph. We must not create Pay or Schedule sections because they are not specific. Thus final HTML:

  About the role

  Company description paragraphs...

  Work arrangement: Miami Lakes HQ, NYC office, or Remote (travel to FL, NY, and TX offices required as needed).

  Responsibilities

  • Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
  • Own the full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling.
  • Lead and grow a marketing team — currently 12 professionals, scaling to 15–25+ (social, digital, paid, creative, content).
  • Hire, mentor, and build internal career pathways for top talent.
  • Define and track KPIs across all campaigns — CAC, CPL, cost-per-signed-case, and ROI.
  • Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.
  • Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets — including bilingual (English/Spanish) audiences.
  • Navigate state-specific Bar/legal advertising compliance requirements.
  • Owns annual marketing budget.
  • Negotiate vendor/media contracts and hold partners accountable to ROI.
  • Leverage Salesforce, CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
  • Work closely with Intake, Legal Ops, and Sales to ensure the end-to-end client journey is cohesive and high-converting.
  • Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership.

  Qualifications

  • 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+.
  • Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
  • Managed $10M+ annual budgets with demonstrable ROI.
  • Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer.
  • Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
  • Experience in a regulated industry (legal, healthcare, insurance, financial services) — understands compliance and reputation-driven acquisition.
  • Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
  • Strongly preferred: Bilingual English/Spanish, experience marketing to Hispanic/multicultural audiences, multi-state expansion experience.
  • Willing to work on-site in Miami Lakes, or remote with travel to NY and TX offices as needed.

  Benefits

  • Competitive salary commensurate with experience
  • Professional development and continuing education support
  • Collaborative, growth-oriented team environment
  • Medical, dental & vision
  • Hospital plans
  • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
  • Life Insurance (Company paid Basic Life and AD