Chief Marketing Officer

Job Summary

Are you ready to revolutionize the marketing landscape for one of Jacksonville’s premier law firms? Do you have the strategic vision to unify and lead a fragmented marketing function into a cohesive force? Can you transform marketing activities into measurable business success while maintaining brand integrity? Are you eager to leverage your skills in a fast-paced, entrepreneurial environment? Final question: When faced with a challenge, do you get excited or run away?

About the Role

As the Chief Marketing Officer at Campione Law, you will be the architect behind a transformative marketing strategy that aligns with the firm’s growth objectives. This role is pivotal in consolidating marketing efforts, providing comprehensive oversight, and driving brand engagement across various channels.

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with Campione Law’s business objectives.
• Oversee multi-channel marketing efforts across digital, paid advertising, social media, out-of-home, radio/TV, content, PR, and vendor-managed campaigns.
• Manage the entirety of Campione Law’s brand positioning, ensuring consistent and impactful messaging.
• Conduct market research and develop strategies for entry into new geographic areas, creating tailored campaigns to build local awareness.
• Evaluate and manage relationships with agencies and vendors to ensure top-tier service delivery and ROI.
• Audit tools such as Lead Docket, CallRail, intake analytics, and campaign reporting to track cost per lead, cost per signed case, lead quality, channel performance, market performance, and vendor ROI.
• Build and develop an in-house marketing team, fostering a culture of accountability and innovation.
• Guide the social media strategy to align with broader firm goals, enhancing engagement and reach.

Requirements

Strategic Leadership Experience: Proven track record in developing and executing successful marketing strategies. Senior Director, VP, Head of Marketing, or agency leadership experience will also be considered for candidates who have owned strategy, budgets, vendors, teams, and measurable business outcomes.

Comprehensive Marketing Knowledge: Deep understanding across multiple marketing disciplines, including digital, brand, and performance marketing.

Budget Management: Experience with significant marketing budgets and strategic allocation to maximize ROI.

Agency and Vendor Management: Skilled in establishing KPIs and evaluating external partnerships for efficacy.

Analytical Expertise: Strong capability in using data to drive marketing decisions and improve outcomes.

Geographic Expansion Experience: Demonstrated success in launching brands into new markets.

Leadership Skills: Ability to inspire and manage a marketing team, building a collaborative and high-performing culture.

Qualifications

This role is based in Jacksonville, FL, with onsite presence expected for the first 90 days, followed by a hybrid schedule with regular in-office collaboration.

Benefits

Health Insurance: Comprehensive health coverage available after a 90-day trial period.

Retirement Plan: Access to a 401(k) retirement savings plan.

Relocation Support: Relocation assistance may be available, with structure discussed during the offer process.

Paid Time Off: 10 days of PTO for salaried roles, with full benefits eligibility after the 90-day trial period.

Skills

Strategic Leadership: Proven track record in developing and executing successful marketing strategies.

Marketing Strategy Development: Experience in creating and implementing comprehensive marketing strategies.

Brand Management: Expertise in managing and enhancing brand positioning.

Market Research: Proficiency in conducting market research and developing strategies for market expansion.

Vendor Management: Skilled in establishing and managing relationships with agencies and vendors.

Data Analysis: Strong capability in using data to drive marketing decisions and improve outcomes.

Geographic Expansion: Demonstrated success in launching brands into new markets.

Team Leadership: Ability to inspire and manage a marketing team, building a collaborative and high-performing culture.

Social Media Strategy: Experience in guiding social media strategies to align with broader firm goals.

Pay

Competitive salary commensurate with experience.

Schedule

Hybrid schedule with regular in-office collaboration for the first 90 days, followed by a flexible remote work arrangement.

Contact Information

To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

Final question: When faced with a challenge, do you get excited or run away?