Chief Marketing Officer

About the role

The CMO will operate as both a strategic architect and business operator, ensuring that marketing is a primary driver of revenue, customer value, and competitive advantage. They will define and articulate a compelling market narrative of what Cinch uniquely stands for across the homeowner journey.

Responsibilities

• Own enterprise-wide marketing strategy and performance, directly tied to revenue growth and profitability.
• Lead all aspects of the marketing ecosystem, including brand, performance, digital, partner marketing, analytics, and customer experience.
• Serve as a key advisor to the CEO and Board on growth strategy, market dynamics, and competitive positioning.
• Partner cross-functionally to align product, pricing, experience, and distribution strategy.
• Define and manage marketing investment strategy, ensuring efficient allocation of capital.
• Establish clear KPIs tied to growth, acquisition, retention, and lifetime value.
• Champion a data-driven, test-and-learn culture across the organization.
• Perform other duties as assigned.

Requirements

• 15+ years of progressive marketing leadership experience at the VP level and above with a minimum of 5 years leading and managing.
• Demonstrated success in driving significant revenue growth in consumer-facing businesses.
• Proven B2B2C growth leader with a track record of scaling high-volume DTC businesses through customer experience transformation and data-driven go-to-market strategies in competitive markets.
• Experience building or evolving consumer brands and strengthening brand awareness.
• Deep experience building and scaling DTC growth engines and multi-channel distribution models.
• Strong expertise in performance marketing, analytics, and customer lifecycle management.
• Demonstrated success aligning product, marketing, and go-to-market strategy.
• Experience operating in growth-stage, transformation, or PE-backed environments.
• Ability to influence and partner effectively with CEO, ET, and Board-level stakeholders.
• Prior experience working in both a traditional and start-up marketing environments is a plus.

Qualifications

• Bachelor’s degree in business, Marketing, or related field; MBA preferred.

Skills

• Translate strategy into execution, with the ability to operate seamlessly between vision and hands-on delivery.
• Combine creative storytelling with business rigor, data-driven decision-making, and customer-centric thinking.
• Operate with a performance marketing mindset, understanding the levers that drive growth, conversion, and lifetime value.
• Bring a clear point of view on product, positioning, and go-to-market strategy.
• Define and elevate a differentiated value proposition in the marketplace.
• Thrive in a fast-paced, growth-oriented environment, with a bias for action and results.
• Lead transformation by building, developing, and inspiring high-performing, innovative teams.
• Demonstrate urgency, accountability, and full ownership of outcomes.
• Build strong, trusted cross-functional partnerships across the enterprise.
• Lead with credibility, influence, and a relentless focus on delivering measurable results.

Benefits

Not specified.

Pay

Not specified.

Schedule

Not specified.