Channel Marketing Manager

Primary Duties And Responsibilities

• Drive demand, enablement, and awareness among our global partner network.
• Create, organize, and execute marketing programs and campaigns that align with our global partner strategy and result in substantial new sales opportunity creation.
• Track of marketing development fund (MDF) ROI with executed programs.
• Collaborate across departments (global and field marketing, sales management, design, and operations).
• This role requires a mix of 40% strategy and 60% execution with a strong roll-up your sleeves attitude.
• Measure the impact of marketing efforts by partner, region, and program, while looking for ways to improve.
• Repurpose and customize existing programs, plays, and content to reach new audiences within accounts.
• Track engagement through our partner relationship management system.
• Create and distribute collateral, resources, and corporate marketing materials.
• Develop new ways to engage and excite the partner community.
• Work with Partner GTM teams to ensure alignment on objectives, strategy, and execution priorities to drive business impact for both parties.

Required Education And Experience

• 4+ years of marketing experience.
• Experience working with alliance partners on marketing program execution.
• Active AI Background in content creation.
• Experience with marketing automation tools (HubSpot, Marketo, etc.) (preferred).
• Experience in enterprise software (CPM/EPM a plus) (preferred).
• Experience in both content development and PowerPoint creation (preferred).
• Excellent prioritization, organizational skills, and ability to work independently.
• Outstanding communication and analytical abilities.

Knowledge, Skills, And Abilities

• Organized.
• Possesses strong reasoning abilities.
• Self-motivated and proactive.
• Capable of independent thinking and exercising sound judgment.
• Able to evaluate advantages and disadvantages.
• Manages multiple tasks or projects simultaneously.
• Skilled in prioritization.