Channel Marketing Director, US Core Sales

Main Responsibilities

• Lead annual business planning and business review processes in partnership with the Core Sales Leadership Team and cross-functional stakeholders.
• Manage channel investment planning and budget oversight, ensuring resources align with strategic business objectives.
• Support the delivery of volume, net sales, and trade rate targets across the U.S. Core business.
• Monitor business performance and investment effectiveness, providing recommendations to optimize growth and profitability.
• Develop executive-ready business reviews and strategic recommendations for senior leadership.
• Drive execution of the annual sales plan, ensuring alignment with financial, operational, and growth objectives.
• Partner with Field Sales and internal teams to deliver key business priorities and performance targets.
• Lead and support Price Pack Architecture (PPA) initiatives across key growth channels, including Value, Club, and E-Commerce, identifying opportunities to drive growth, improve assortment productivity, and optimize channel performance.
• Identify growth opportunities across channels through performance analysis, market trends, customer insights, and category data.
• Lead strategic initiatives and share best practices to accelerate growth across the Core USA portfolio.
• Collaborate with Channel Marketing and Sales leaders to prioritize cross-channel opportunities and resource allocation.
• Support promoted and non-promoted business planning initiatives and Trade Promotion Management processes.
• Analyze trade spending effectiveness and provide recommendations to improve ROI, sales performance, and profitability.
• Develop and maintain strong relationships with cross-functional teams and broker partners.

About You

• Required Bachelor's degree in Business, Marketing, Finance, or a related field.
• 8–10+ years of experience in Consumer Packaged Goods (CPG) within Sales, Channel Marketing, Trade Marketing, Commercial Strategy, Category Management, Customer Development, Revenue Growth Management, or related functions.
• Experience leading business planning, sales analysis, and commercial strategy initiatives.
• Experience leveraging syndicated and retailer data sources including Circana (IRI), NielsenIQ, ACN, ShopperSights, Spectra, Retail Link, RSI, or similar platforms.
• Experience with forecasting, trade promotion management, and business performance reporting.
• Direct account management experience with regional or national retail customers.
• Strong analytical, problem-solving, and critical thinking skills with the ability to translate data into actionable recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Prioritized ability to manage multiple priorities in a fast-paced environment.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Preferred

• MBA or advanced business degree.
• Experience supporting PPA, category strategy, assortment optimization, or commercial planning initiatives.
• Experience working closely with cross-functional commercial teams and senior sales leadership.

Additional Requirements

• Ability to travel approximately 10–15%.

About Ferrero

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world.

What We Offer

Careers with caring built in - discover our benefits here. The base salary range for this position is $170,000.00 - $210,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time. In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.

DE&I at Ferrero

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process.