Channel Field Marketing Manager

About the role

This role is fully remote and candidates can reside anywhere in the US or Canada. This role reports to the Director of PCR Channel Marketing and focuses on developing marketing plans and strategies to, with, and for our PCR reseller and distribution partners in North America to drive loyalty and promote sales growth. The candidate is passionate about the channel and has a strong knowledge of partner marketing, digital marketing, sales enablement and marketing strategy to drive and support co-marketing efforts within a channel partner ecosystem. The person in this role will be responsible for building out partner marketing strategy with a specific set of partners to drive demand, increase program participation, and convert opportunities into sales. At each step, this role will need to track metrics, key performance indicators and ROI. They will be expected to leverage the AI tools we have available to optimize their own performance and job duties.

Responsibilities

• Partner Strategy & Execution: Lead end-to-end strategy, development, and execution of integrated, co-branded marketing campaigns tailored to high-priority partners in North America.
• Budget & MDF Governance: Manage assigned budget, MDF (Market Development Funds), and co-op allocations to maximize program impact and measurable ROI.
• Content & Enablement: Create and distribute compelling sales enablement tools, co-brandable campaign assets, and turnkey marketing packages that simplify partner lead generation.
• Cross-Functional Collaboration: Partner closely with Channel Account Managers, Sales Leadership, Product/Digital/Vertical Marketing, External Vendors, and peers to align marketing efforts tied to partner revenue goals.
• Events & Webinars: Own the strategy, programming, and logistics for regional partner meetings in-territory, while serving as a core leader in orchestrating large-scale, North America–wide partner conferences and national events.
• Performance Analytics: Track, measure, and report on campaign performance, lead flow through CRM/PRM systems, closed-loop pipeline metrics, and overall ROI.

Requirements

• 5+ years of channel/partner marketing experience in B2B technology or telecommunications.
• Legal authorization to work in the U.S. or Canada indefinitely without sponsorship.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5+ years of channel/partner marketing experience in B2B technology or telecommunications.
• Proven track record executing channel partner campaigns (to, with, and through channel models).
• Experience utilizing PRM (Partner Relationship Management) platforms, CRMs (Salesforce), and enterprise Marketing Automation platforms (e.g., HubSpot).
• Strong understanding of channel lead management, closed-loop reporting, and attribution models.
• Experience leveraging AI productivity tools for campaign execution, copywriting, or market research.
• Excellent communication and presentation skills.
• Must be comfortable interfacing with sales, partners, internal stakeholders and external vendors to execute on initiatives.
• Ability to travel up to 20–25% for partner events or internal meetings.

Benefits

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

Pay

Target Base Salary Range: $90,000 - $105,000 USD