Channel Marketing Manager

Job Summary

Baldwin Hardware is a 80-year-old leading brand in the luxury door hardware space, primarily sold in showrooms and online at BaldwinHardware.com. As one of the largest players in the industry, Baldwin Hardware offers a unique opportunity to shape the future of luxury hardware through a blend of high-end design, hardware, and the integration of function and beauty.

About the role

We are seeking a dynamic Channel Marketing Manager to lead the strategy, development, and execution of Baldwin's showroom channel. This role is crucial for enhancing brand presentation, driving sell-through performance, and increasing partner engagement and brand visibility.

Primary Duties and Responsibilities

• Develop and execute Channel Marketing strategies:
  • Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance.
  • Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies.
  • Adept at synthesizing complex issues and input into succinct summaries and action plans.
  • Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.
  • Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue.
  • Lead cross-functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users and architects in the showroom.
  • Work closely with Product, Brand, and Digital Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence.
• Channel Strategy & Governance:
  • Define showroom channel strategy, including customer segmentation, assortment alignment, and experience standards.
  • Manage channel dynamics including pricing integrity, reseller policy execution, and unauthorized seller mitigation.
  • Partner with sales leadership to align on growth priorities, program structure, and customer investment strategies.
• Channel Management:
  • Manage outside vendors as required for development in delivery of packaging and merchandising materials.
  • Maintain and enhance the functionality and content on retailer websites through established vendor portals.
  • Assist product team with market research, mix analysis, and competitive insight during this process.
  • Develop and manage trade shows and events including, promotional plan, booth layout, premiums, and logistics.
  • Work with Sales and Business Intelligence team to maximize CRM platform.
• Business processes:
  • Drive profitability through process improvement and management.
  • Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals.
  • Manage annual budget, monthly forecasting and marketing purchase order process.
  • Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.

Education and Experience Profile

• Bachelor’s degree in marketing, Business Administration, or other related discipline. Relevant experience considered.
• 4 - 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement or luxury home goods industry.
• Experience with “Showroom,” “Trade,” “MRO,” “CO-OP,” “Big Box” or luxury home goods retailer is a bonus.

Required Skills

• Practiced strategic thinking and planning capability and experience.
• Superior presentation skills and comfort with a variety of audiences, both internal and customer facing.
• Advanced interpersonal talents and excellent written and verbal communication skills.
• Ability to work with diverse multi-national teams effectively.
• Solid merchandising sense and problem-solving skills.
• Project Management experience within a milestone driven organization.
• Strong financial acumen including solid P&L experience.
• Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies.
• Solid MS Office skills including Excel, Word and PowerPoint.
• The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business.

Work Environment

Open to travel as needed. Up to 25% of the role.

Pay Range

$109,306 to $171,768. This "base salary range" is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular reviews of compensation ranges and therefore reserves the right to alter this range at any given time.

Equal Employment Opportunity

ASSA ABLOY is an Equal Employment Opportunity.