Channel Marketing Manager

About the role

The Channel Marketing Manager with Resideo will drive marketing strategies for the company's channels, with a strong focus on electrical distribution partners. This role will lead push marketing efforts, collaborate with sales and product marketing teams, and influence channel behavior through targeted strategies.

Responsibilities

• Lead the evaluation, optimization, and execution of channel marketing strategies.
• Develop and execute integrated channel marketing plans targeting electrical distribution, wholesale partners, and key end-user verticals.
• Drive channel "push" strategy, including promotions, rebate programs, pricing initiatives, and distributor activation to accelerate inventory movement and increase sell-through.
• Successfully launch new products within the electrical distribution channel, ensuring distributor readiness, sales enablement, and rapid market adoption.
• Measure, track, and optimize campaign performance, delivering actionable insights to improve ROI and effectiveness.
• Collaborate cross-functionally with sales, product marketing, and marketing teams to align on priorities, messaging, and growth initiatives.
• Partner closely with sales leadership to drive demand, support pipeline development, and deliver revenue across distribution channels.
• Work with Pro marketing to develop positioning, messaging, and content to support new product introductions and lifecycle campaigns.
• Support distributor enablement through merchandising, in-branch activations, and point-of-purchase materials.
• Own and manage marketing budgets aligned to channel initiatives.
• Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience.
• Maintain distributor and partner portals, providing up-to-date product, pricing, and marketing resources.
• Design and execute advertising and integrated marketing campaigns to increase brand visibility, support sell-through, and drive growth within the electrical distribution channel.
• Planned and launched integrated marketing campaigns to increase awareness, support distributor sell-through, and drive growth within the electrical channel.

Requirements

• 2+ years of experience in relevant industries, including HVAC, residential new construction, smart home, and electrical distribution.
• 3+ years of B2B sales experience, with a focus on electrical distribution.
• Ability to adhere to the Resideo Hybrid schedule (in-office Tu/Weds/Thurs & home office Mon/Fri).
• Up to 20% travel may be required.

Qualifications

• Expertise in the electrical distribution landscape to inform strategy and strengthen go-to-market execution.
• Lead product transition initiatives, ensuring clear communication and alignment across distributors, customers, and field sales teams.
• Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience.
• Ensure accuracy and consistency of product data and marketing assets across distributor platforms and digital tools.
• Own and manage marketing budgets aligned to channel initiatives.
• Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience.
• Own and manage marketing budgets aligned to channel initiatives.

Skills

• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Benefits

• Comprehensive benefits package including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.

Pay

The typical hiring salary for this role ranges from USD $92570.0 to $157630.0 per year, with specific ranges varying by location. For example, the hiring salary in Melville, NY is $111084.0 to $189156.0 per year, and in New York City, NY it is $115712.5 to $197037.5 per year. Within a range, Resideo determines base pay for an individual based on various factors, including market conditions, skills, and experience.

Schedule

This role follows a hybrid schedule: in-office on Tuesday, Wednesday, and Thursday, and remote on Monday and Friday.

Business

Resideo Technologies is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. The company focuses on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Resideo's products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. The company is planning to spin off ADI Global Distribution and establish it as a separate, publicly traded company, which will operate independently to better serve its respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions. Resideo is an equal opportunity employer and values diversity in its workforce. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster, and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where it does business. For more information on how it processes your information in the job application process, refer to the Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use the Contact Us form for assistance.