Channel Marketing Manager

About the role

The Channel Marketing Manager will help develop and execute targeted marketing strategies for Victory Capital's Intermediary distribution channel, aligning strategic firm initiatives with our broader marketing efforts to accelerate sales activity.

Responsibilities

• Design and deliver high-impact, omni-channel marketing campaigns, through close collaboration with internal partners
• Maintain a concentrated emphasis on driving comprehensive growth strategies for focus products, including Separately Managed Accounts (SMAs)
• Build and execute multi-channel marketing campaigns to drive awareness, engagement and conversion in Victory Capital’s products and strategies
• Strategically leverage distribution partner data packs for marketing initiatives that help grow sales
• Analyze campaign performance data, provide optimization recommendations and report results to leadership
• Understand financial markets, products, industry topics or trends, and content development to maintain standards put forth by the company and industry
• Support product launches and product changes through management of related project plans and client communications
• Develop specialized product marketing materials and educational content tailored to Intermediary partners
• Support sales enablement tool development and training material creation
• Auxiliary event marketing and conference support
• Execute monthly, quarterly and ad hoc product collateral updates
• Coordinate compliance and legal review of marketing deliverables

Requirements

• Bachelor's degree in marketing or business
• 5+ years of experience in a marketing or channel marketing role
• Demonstrated success developing marketing programs
• Asset management or financial services experience preferred
• Experience working with intermediary and national accounts distribution partners and financial advisors
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Exceptional attention to detail with ability to maintain accuracy across deliverables
• Proven ability to successfully build internal and external business relationships
• Excellent communication skills
• Ability to set goals, work independently or collaboratively and drive results

Qualifications

• Strong understanding of financial markets, products, industry topics or trends
• Experience in creating and managing marketing campaigns
• Knowledge of marketing tools and platforms
• Ability to analyze and interpret data
• Strong interpersonal and communication skills

Skills

• Marketing strategy development
• Collaborative project management
• Data analysis and reporting
• Product marketing and education
• Event and conference support

Benefits

Victory Capital Management offers excellent Medical, Dental, Vision plans, Flexible PTO, Family Medical and Disability Leaves, Education Tuition Reimbursement and a 401k plan with a generous employer match.

Pay

The target base salary range for this position in San Antonio is $93,000 - $105,000. The target base salary range for this position in Boston is: $96,000- $110,000. Salaries are determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees, and certifications.

Schedule

Victory Capital Management operates a flexible schedule to accommodate the needs of its employees.