Marketing Manager

Key Roles

• Marketing execution
• Support execution and tracking of marketing efforts in all Discover Strength studios (website updates, in-studio collateral, Canva administration, local SEO optimization tool)
• Franchisee support
• Liaise with franchisees/general managers for direct support on marketing platforms and processes
• Reporting
• Produce key weekly and monthly reports for the Director of Marketing & Sales, providing data visualization, an executive summary, and key call-outs
• Manage & post on company accounts (Website, Facebook, Instagram, Linkedin, Podcast)
• Work with contract designer to create branded post content, create some original content, make platform updates and optimizations
• Local marketing support
• Provide hands-on with corporate studio local area marketing (attending Minnesota-based events, using print templates to produce event collateral)

About Discover Strength

Busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength workouts, twice per week, with an expert trainer. We will help you look and feel your best, in a fraction of the time.

Success Factors

• Supports studios with quick turnaround time on marketing support in our platforms and processes (e.g. website updates, usage of Canva templates, tracking tools in CRM)
• Provides excellent service and experience to franchisees, general managers, clients, and leads
• Analyzes and communicates efficacy of marketing efforts, using tools such as Google Analytics, Mindbody reporting, and AXLE CRMP
• Publishes recurring weekly Fit Tip and podcast content on website, podcast distributor, email, and social media
• Tracks real-time wait list growth and conversion for pre-open studios
• Takes initiative to call out gaps and make recommendations for improvement in the marketing department

General

• Experience with small businesses, fitness brands, and/or franchising desired
• Confidence creating written and visual content across several platforms
• Excellent command of grammar and syntax
• Strong attention to detail
• Able to manage multiple projects and priorities at once
• Working knowledge of graphic design best practices
• Must live in or relocate to Minnesota. In office (St. Louis Park) 3-5 days per week
• Must engage with the product; we expect all DS team members to strength train at DS 1-2 times per week

About You

• Degree in marketing or related field
• 2-5 years experience in marketing
• Desire to be a key player in a growing company
• Accountable and proactive
• Experience with small business, franchising, or fitness brands a plus