Channel Commercial Marketing Manager

About the role

We’re seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our healthcare distributor and reseller partners. In this role, you’ll own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth. With your creativity, energy, and strategic mindset, you’ll develop programs that inspire partner commitment, enable sales success, and deliver measurable results.

Responsibilities

• Own the Channel Marketing Strategy: Develop and execute the overarching marketing strategy for the distributor and reseller channels, including healthcare technology and MedSurg, aligning initiatives with business and sales goals to drive awareness, engagement, and profitable growth.
• Partner Engagement & Growth: Design and deliver campaigns, programs, and communications that strengthen partner relationships, improve partner satisfaction, and expand channel performance.
• Sales Enablement: Equip channel partners’ sales teams with the tools, content, and training needed to effectively position and sell our products. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation. Introduce and onboard new products through the channel.
• Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget.
• Cross-Functional Collaboration: Work closely with Sales, Commercial Marketing, Global Creative and other teams to ensure consistency in messaging, positioning, and go-to-market execution.
• Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
• Perform other related duties and projects as assigned to support overall channel marketing goals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 5 years of marketing experience, with a focus on marketing communications and campaign development.
• Experience in B2B marketing or channel marketing.
• Proven ability to design and execute strategic marketing plans that deliver measurable results.
• Strong collaboration skills and ability to influence across multiple teams and stakeholders.
• Excellent communication, project management, and analytical abilities.

About Us

When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment, and hospitality. PDC's breadth of products, from patient identification to music festival wristbands, are an integral part of Brady's identification solutions.

From the depths of the ocean to outer space, from the factory floor to the delivery room—Brady is just about everywhere you look. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications—powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace, and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC.

Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.
• Generous 401(k) with company match.
• Paid time off and holidays.
• Opportunity to participate in incentive programs for all full-time employees.
• Family planning benefits including paid parental leave, fertility coverage, adoption, and surrogacy assistance.
• Education reimbursement opportunities.
• Scholarship program for children of Brady employees.
• A variety of Employee Resource Groups to provide unique networking, development, and volunteer opportunities.
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
• Dress-for-your-day dress code.
• Charitable contributions matched through Brady's Matching Gift program.