Channel Marketing Manager
Overview
The position of Channel Marketing Manager is available in Fort Mill, South Carolina. Reporting to the Director of Marketing, this role is responsible for developing and implementing B2B marketing strategies for a specific channel or channels.
Key Expectations
Market Analysis - Develop and articulate a deep understanding of paper products and associated industries, including market trends, competitors, and customer needs. This includes market analysis and audits, identifying areas of opportunity for market research, and analyzing industry data sources for trends, impact, and insights.
Developing Marketing Strategies - Establish and execute channel strategy through collaboration with key stakeholders, conduct analysis, and periodic reviews of Domtar’s value proposition, competitive landscape, customers, and consumer trends.
Product Positioning/Branding - Develop, execute, and articulate the value proposition and key messaging for the customer/channel, maintain knowledge of product lines, and shape and maintain the identity of existing brands.
Marketing Campaigns - Develop relevant sector communications plans, establish specific goals for tradeshows and events, conduct necessary research, and gain a thorough understanding of customers within the assigned channel.
Customer Relationship Management - Identify marketing opportunities for customer engagement on a face-to-face level and support product training execution.
Marketing Communications and Content Management - Lead omni-channel marketing efforts, manage promotional programs, develop sales tools and collateral, and identify key resources at trade publications and associations.
Cross-functional Collaboration - Manage partnerships and projects with a variety of internal and external agencies and vendors.
Skills Required
Marketing Strategy
Brand Management
Product Knowledge
Communication Skills
Customer Focus
Sales Enablement
Analytics
Creativity and Innovation
Multi-task Ability
Ability to Influence without Direct Authority
Qualifications
BS/BA required in marketing or related field
5 years’ experience in sales/marketing with demonstrated effectiveness
Advanced degree desirable
Proficiency in Microsoft Office suite
Experience with Sales Force/Pardot or similar CRM tools
Excellent and compelling presentation skills
Proven cross-functional team leadership experience
Successful project management experience
Demonstrated experience and knowledge of marketing, sales, and business processes
Proficiency in the use of data and its analysis for developing strategic insights
Experience for developing and managing digital marketing strategies to drive awareness and consideration of channel products and services
Direct experience in the paper industry a plus
Proficiency in use of customer analytics and insights for strategies a plus