Channel Campaign Manager – Email

What You'll Do

• Partner with internal marketing teams and stakeholders to execute direct marketing campaigns on time and accurately.
• Manage audience list selection and segmentation for email marketing campaigns.
• Build, test, audit, and deploy commercial email campaigns using an Email Service Provider (ESP).
• Serve as a subject matter expert on email platform capabilities and campaign execution best practices.
• Perform creative, data, and QA testing to ensure campaign accuracy before launch.
• Analyze campaign results and share performance insights to drive continuous improvement.
• Track project status and timelines within workflow/project management tools.
• Support campaign execution in a fast-paced, agile marketing environment.
• Assist with cross-channel marketing initiatives including email, direct mail, mobile messaging, and future campaign channels.
• Ensure campaigns meet approval, testing, documentation, retention, and launch requirements.

Must-Have Qualifications

• 2+ years of hands-on experience building and deploying commercial email campaigns (or equivalent HTML/web page building experience).
• 2+ years of experience using an Email Service Provider (ESP) such as Salesforce Marketing Cloud, Responsys, Zeta, PCM/Harmony, or Cheetah.
• Experience with one or more of the following: Email Marketing, Database Marketing, Data Segmentation, Digital Marketing, Direct Mail Production, HTML/Web Page Building.
• Strong attention to detail with campaign testing, auditing, and quality assurance.
• Excellent organizational and project management skills.

Preferred Qualifications

• Bachelor's degree (or equivalent experience).
• Experience with Workfront or similar project management platforms.
• Experience working in agile or deadline-driven marketing environments.
• Background in consumer financial services, retail, or credit card marketing.
• Experience with data segmentation and data auditing.
• Strong problem-solving and change management skills.
• Proficiency with Microsoft Office, including Excel, PowerPoint, Teams, and SharePoint.