Category Marketing Manager, Multi-Family

About the Company

Maxxon, established in 1972, is the industry leader in gypsum underlayment, pioneering Gyp-Crete® and renowned for innovative sound control solutions like Acousti-Mat. The Multi-Family Business Unit serves North America through an extensive network of Gypsum Applicators, covering gypsum underlayment, sound control, insulation, fireproofing, and concrete balcony waterproofing.

About the Role

Maxxon is seeking a dynamic and experienced Category Marketing Manager to lead downstream product marketing initiatives and support sales enablement for the Multi-Family Business Unit. This role focuses on developing deep customer and competitive insights, leveraging technical product knowledge to coordinate collateral delivery, and shaping go-to-market strategies for new and existing products. The ideal candidate will integrate marketing expertise with customer insights and strategic acumen to craft comprehensive product marketing plans that drive market adoption and product success.

Responsibilities

• Develop and execute marketing strategies based on expertise in Maxxon’s Multi-Family Business Unit.
• Generate market and audience insights to connect stakeholders with growth opportunities.
• Align product positioning with product management and the Applicator Network.
• Drive new product development by identifying market trends and profitable additions to Maxxon’s offering.
• Lead go-to-market activities, including developing customer growth strategies and seeking new audiences.
• Own creative solutions to produce growth vehicles for the business.
• Connect the marketing team with other Maxxon departments to ensure cross-functional collaboration.
• Communicate business unit drivers to ensure clarity of goals and purpose.
• Adopt consistent processes aligned with Maxxon corporate initiatives and goals.
• Ensure accuracy and clarity in collateral output to leverage technical excellence.
• Explore new business ventures, including building envelope market awareness.
• Capitalize on Maxxon’s brand reputation to strengthen brand identity.

Requirements

• Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred.
• 7+ years of experience with a proven track record in product marketing and/or product management, preferably in the building materials or construction industry.
• Strong project management and analytical skills, with the ability to interpret market data, customer insights, and competitive intelligence.
• Excellent communication and presentation skills, with the ability to influence cross-functional teams and stakeholders.
• Strategic thinker with a customer-centric mindset and a passion for driving product innovation.
• Results-oriented with a focus on driving measurable business outcomes and product success.
• Collaborative team player who thrives in a fast-paced, dynamic environment.