Category Marketing Manager, GTM

About the role

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. As a Category Marketing Manager at Whatnot, you will drive hyper-growth and help sellers grow their businesses fast. You’ll understand users and communities across every category you launch—whether it's beauty, trading cards, or anything in between. You will develop and execute marketing plans centered around customer acquisition and retention, including digital events on the Whatnot platform, influencer activations, and partnerships with sellers on engaging content.

Responsibilities

• Own buyer acquisition across priority categories in Canada, devising campaigns and events that generate buzz and grow category demand.
• Identify and pursue PR and influencer opportunities in the local market across categories.
• Develop and execute the social media strategy for your market's categories across multiple channels and platforms.
• Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform.
• Measure and iterate on the effectiveness of category marketing initiatives.

Requirements

• 6+ years of marketing experience in a fast-paced environment.
• Experience at a high-growth startup, marketplace, or creator-focused platform is a plus.
• Strong problem-solving skills and the ability to fully own strategy and content across multiple marketing channels.
• Creative thinker with an aptitude for content creation and copywriting.
• Experience tracking KPIs and monitoring success for marketing programs.
• Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance; comfortable pivoting quickly as needed.

Nice to Have

• Experience with graphic design and video editing tools (e.g., Creative Suite, Figma).
• Passion for creator communities and/or existing Whatnot product categories (e.g., vintage clothing, collectibles).
• Experience buying and selling in online marketplaces.

Benefits

• Generous holiday and time-off policy.
• Health insurance options including medical, dental, and vision.
• Work-from-home support and home office setup allowance.
• Monthly allowance for cell phone and internet.
• Care benefits and monthly wellness allowance.
• Annual allowance towards childcare.
• Lifetime benefit for family planning, such as adoption or fertility expenses.
• Retirement: 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and pension plans internationally.
• Monthly allowance to dogfood the app (use Whatnot as both a buyer and seller).
• Parental leave: 16 weeks of paid parental leave + one month gradual return to work (*company leave allowances run concurrently with country leave requirements, which take precedence).

Pay

Compensation Range: $149K - $165K