Category Marketing Manager, GTM

About the role

As a Marketing Manager at Whatnot, you’re responsible for driving hyper-growth and helping sellers grow their businesses fast. You’ll quickly understand users and communities across any category you’re staffed against—whether it's beauty, trading cards, or anything in between. You’re an expert in developing and executing marketing plans centered around generating demand from new and existing buyers. You’ll work across multiple marketing levers, from designing digital events and building influencer relationships to crafting paid creative ads and partnering with Whatnot sellers on engaging campaigns.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, Los Angeles, Seattle, or New York City hub.

Responsibilities

• Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category.
• Own the end-to-end planning and execution of on-platform events, product releases, and other community moments across multiple channels.
• Manage a portfolio of influencers, including being the directly responsible individual (DRI) for the relationship, content ideation, execution, and reporting.
• Partner with other marketers, such as social or paid creative, to develop plans that support tentpole campaigns for your category, while providing ongoing category insights.
• Measure and iterate on the effectiveness of category marketing initiatives.
• Develop a deep understanding of Whatnot’s product by using the platform as both a buyer and a seller (supported by a dogfooding budget).

Requirements

• 4+ years of marketing experience in a fast-paced environment.
• Experience at a high-growth startup, marketplace, or creator-focused platform is a plus.
• Versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels.
• Strong project management skills and experience leading complex, cross-functional initiatives to deliver high-impact outcomes.
• Data-driven with experience tracking KPIs and monitoring the success of marketing programs.
• Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance; comfortable pivoting quickly as needed.

Nice to Have

• Experience with graphic design and video editing tools (e.g., Creative Suite, Figma).
• Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma.
• Passion for creator communities and/or Whatnot categories (e.g., vintage clothing, collectibles).
• Experience buying and selling in online marketplaces.

Benefits

• Generous holiday and time-off policy.
• Health insurance options including medical, dental, and vision.
• Work-from-home support, including a home office setup allowance.
• Monthly allowance for cell phone and internet.
• Care benefits and a monthly wellness allowance.
• Annual allowance toward childcare.
• Lifetime benefit for family planning, such as adoption or fertility expenses.
• Retirement options: 401k offering (Traditional and Roth) in the U.S. with employer match up to 4% of base salary; pension plans internationally.
• Monthly allowance to dogfood the app (use Whatnot as both a buyer and seller).
• Parental leave: 16 weeks of paid leave + one month gradual return to work (*company leave allowances run concurrently with country leave requirements, which take precedence).

Pay

Compensation range: $126,000 – $165,000.