Consumer Marketing & Community Manager (PC/Gaming)

Location: Onsite preferred; remote/hybrid considered. Occasional travel for customer visits and conference attendance. Reports to: Product Marketing Manager.

About the Role

Carbice is redefining thermal management with advanced carbon nanotube technology. Our consumer product, the Carbice Ice Pad, brings a new standard to desktop CPU cooling—delivering reliable, maintenance-free performance that improves consistency over the life of a system. We are seeking a Consumer Marketing & Community Manager to own and grow our desktop PC channel. This role will work directly with the Product Marketing Manager to execute strategies that drive awareness, adoption, and long-term value from our consumer audience. This is not just a marketing role—you will be responsible for building a community, shaping the voice of the brand, and developing a strong partner ecosystem that accelerates growth.

Responsibilities

• Community & Channel Ownership
  • Own and grow Carbice’s presence within the PC gaming and DIY builder community
  • Build and manage relationships with gamers, creators, modders, and enthusiasts
  • Monitor customer sentiment, feedback, and demand signals to inform strategy
• Content & Education
  • Develop educational content that clearly communicates the long-term reliability and consistency advantages of the Ice Pad
  • Produce blog posts, guides, and technical content for PC builders and gamers
  • Translate complex thermal technology into clear, compelling narratives
• Social & Digital Presence
  • Build and manage Carbice’s social media channels and online presence
  • Develop campaigns that expand reach within gaming and enthusiast communities
  • Execute content calendars aligned with product and campaign priorities
• Partnerships & Co-Marketing
  • Co-own and grow Carbice’s strategic partner ecosystem alongside the Product Marketing Manager
  • Nurture and expand relationships across key partner categories:
    • System Integrators: CyberPowerPC, Skytech Gaming, iBUYPOWER
    • Cooling Providers & Heatsink Manufacturers: Asetek, Cooler Master, Bitspower
    • D2C Channel Partners: TBD
    • Influencers: Linus Tech Tips, Gamers Nexus, JayzTwoCents
  • Develop and execute co-marketing campaigns, joint activations, and product collaborations
  • Create scalable processes for partner onboarding, enablement, and campaign execution
  • Identify new partnership opportunities within the gaming and PC ecosystem
• Podcast & Network Development
  • Launch and host a Carbice-branded podcast focused on gaming, PC building, and innovation
  • Feature partners, collaborators, and industry voices
  • Build a network spanning gamers, influencers, esports organizations, and technical experts
• Campaigns & Growth Initiatives
  • Design and execute marketing campaigns to grow the Ice Pad product line
  • Expand reach through community-led and partner-driven initiatives
  • Track performance and optimize campaigns based on data
• Customer Experience & Tools
  • Monitor and improve the end-to-end customer experience
  • Utilize CRM and support platforms (e.g., Zendesk) to track engagement and feedback
  • Help build systems that support long-term customer retention and satisfaction

Requirements

• Required
  • Experience in gaming, PC building, or enthusiast hardware markets
  • Proven track record managing online communities and social channels
  • Experience creating content (blog, video, social, or podcast)
  • Strong understanding of digital marketing fundamentals
  • Excellent written and verbal communication skills
  • Experience with CRM and customer support tools (e.g., Zendesk or similar)
  • Ability to operate independently and build processes from scratch
• Preferred
  • Experience launching or hosting a podcast or media channel
  • Background working with influencers, esports teams, or creator ecosystems
  • Familiarity working with system integrators or hardware OEM partners
  • Familiarity with PC hardware, thermals, and performance optimization
  • Basic proficiency in website management and light coding (HTML/CSS, CMS platforms)

What Success Looks Like

• A growing, engaged community of PC enthusiasts and gamers
• Strong, productive partnerships across system integrators, cooling providers, and D2C channels
• Clear market understanding of Carbice as a reliable, long-term cooling solution
• Scalable marketing programs that consistently grow the consumer channel

Why Join Carbice

You’ll be building something from the ground up—owning the voice, community, and partnerships behind a category-defining product. If you’re passionate about PC ownership, access to new and exciting technology, and know how to turn technical advantages into a movement, this role gives you the platform to do it.