Category Insights Manager - Meijer

About the role

The Category Insights Manager at Kenvue will serve as the primary Category Captain and strategic advisor for Meijer across 8–10 categories within the Health, Beauty, and Wellness space. This role will lead category growth initiatives, category reviews, shelf strategy, and planogram development while providing unbiased, fact-based recommendations that drive category performance and shopper satisfaction.

Key Responsibilities

• Serve as the primary Category Captain and trusted advisor for 8–10 categories at Meijer.
• Develop and maintain strategic partnerships with Meijer merchants, category managers, analysts, and space planning teams.
• Deliver category leadership that prioritizes total category growth and shopper needs.
• Lead annual category reviews, line reviews, and strategic business planning sessions.
• Identify category trends, emerging shopper behaviors, and marketplace opportunities.
• Analyze category performance using Circana, Dunnhumby, shopper card, panel, and internal data sources.
• Develop strategic recommendations across: Assortment optimization, Shelf strategy, Pricing, Promotion effectiveness, Merchandising opportunities, Innovation placement.
• Build compelling, customer-facing category stories that translate insights into action.
• Conduct category diagnostics and identify opportunities for incremental category growth.
• Lead planogram development utilizing JDA/Blue Yonder Category Management and/or ProSpace software.
• Develop Best-in-Class planograms that optimize space productivity and shopper navigation.
• Conduct space-to-sales analyses and recommend shelving improvements.
• Support category resets, remodels, and seasonal merchandising initiatives.
• Manage planogram versioning and implementation recommendations.
• Leverage Dunnhumby loyalty data to identify: Shopper segments, Household penetration opportunities, Switching behavior, Basket affinity, Promotional effectiveness, Retention and acquisition opportunities.
• Translate shopper insights into actionable category strategies.
• Partner with Shopper Insights teams on consumer research initiatives.
• Partner closely with Customer Development, Shopper Insights, Brand Marketing, Supply Chain, and Sales teams.
• Influence strategic decisions with customer and internal stakeholders.
• Support innovation planning, assortment reviews, and strategic growth initiatives.
• Share best practices and category learnings across the broader organization.
• Conduct regular store visits to understand shopper behavior and merchandising execution.
• Monitor category performance and identify opportunities for continuous improvement.
• Evaluate competitive activity and marketplace trends.

Requirements

• Bachelor's Degree in Business, Marketing, Analytics, Retail, or related field.
• 5–8+ years of experience in Category Management, Shopper Insights, Customer Analytics, or related CPG functions.
• Demonstrated experience serving as a Category Captain or category advisor with a major retailer.
• Advanced expertise with: Circana (IRI/Nielsen equivalent experience considered), Dunnhumby loyalty and shopper analytics, JDA / Blue Yonder Category Management, ProSpace.
• Strong experience developing planograms and conducting space analyses.
• Advanced Microsoft Excel and PowerPoint skills.
• Exceptional storytelling, presentation, and influencing abilities.
• Experience leading customer-facing category reviews and strategic recommendations.
• Availability to travel 50%.

What's in It For You

• Annual base salary for new hires in this position ranges: $124.100,00 - $175.200,00.
• Competitive Benefit Package including Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities through Kenvue Impact Networks.

Pay

This position offers an annual base salary ranging from $124,100.00 to $175,200.00, taking into account various factors such as work location, candidate’s skills, experience, education level, and other job-related factors.

Schedule

This position is based in Summit, NJ. Remote work options may be considered on a case-by-case basis if approved by the Company for candidates residing in Michigan.