Category & Customer Insights Manager

Job Summary

The Category & Customer Insights Manager is responsible for creating reports and other analytical tools to translate category, brand, and retailer-based insights into actionable and measurable short- and long-term strategies and plans for growth across the Reser’s brand portfolio.

Essential Position Functions

• Works in partnership with peers in the marketing team to support execution of strategic growth plans.
• Expert in syndicated research and analytical tools (e.g., Circana/IRI, ACNielsen, 84.51/Kroger) used to analyze and report on category performance, shopper behavior, market trends, and competitive activities, to identify key insights that inform marketing and sales strategies.
• Develops reports and frameworks to collect, analyze, and present internal and external data for review and distribution.
• Aligns with Brand and Sales teams to assess performance of brand and customer marketing campaigns, including but not limited to, promotion strategies, at-shelf merchandising tactics, and key trade initiatives.
• Collaborates across departments to provide critical analyses, reporting or special project work.
• Proactively reviews and reports on competitive channel activity for key brands, customers, and geographies.
• Works with Sales teams for preparation of key customer appointments, as needed.
• Led category and sales channel research and custom database management.

Education And Experience

• Bachelor’s degree in business administration, Marketing or a related field and 7+ years’ experience in marketing, category management, and consumer insights.
• Experience requirement may be reduced to 5+ years with an MBA.

Knowledge, Skills And Abilities

• Expert in syndicated marketing analytics tools and software platforms for consumer-packaged goods.
• Proficient in data-driven decision-making and problem-solving skills.
• Strong understanding of consumer behavior, retail trends, and customer insights.
• Ability to convey stories using charts and graphs.
• Excellent project management and organizational skills, with ability to manage multiple projects simultaneously.
• Strong communication and presentation skills.
• Strong PC skills, with expertise in Microsoft Office Suite.
• Team player with the ability to collaborate cross-functionally.
• Results- and detail-oriented, curious, and driven to excellence.

Physical Demands And Working Conditions

• Work is primarily performed in an office environment with periods of sitting at a desk working on a computer.
• May spend up to 10% of time on travel.