Casino Marketing Manager

Position Summary

The Casino Marketing Manager is responsible for developing and executing marketing initiatives that drive incremental gaming revenue, increase customer acquisition, strengthen player loyalty, and enhance overall guest experience. This role oversees promotional campaigns, database marketing, player development initiatives, special events, and advertising programs while supporting the Company's revenue and guest engagement objectives.

Essential Duties and Responsibilities

• Strategic Marketing & Revenue Growth
• Execute marketing strategies and promotional initiatives designed to drive incremental gaming revenue, customer acquisition, and guest engagement.
• Partner closely with Corporate Marketing to ensure property marketing initiatives, brand standards, guest communications, advertising strategies, and promotional calendars align with enterprise objectives.
• Plan and execute promotions, tournaments, giveaways, drawings, special events, and loyalty initiatives.
• Partner with Operations, Player Development, and Corporate Marketing teams to support property-specific and company-wide objectives.
• Maintain reporting on campaign performance and promotional activity.
• Campaign Performance & Marketing Effectiveness
• Review campaign and event performance to assess effectiveness and support revenue objectives.
• Track participation, visitation, revenue contribution, guest engagement, and promotional return metrics.
• Recommend enhancements to improve future campaign performance and guest engagement.
• Customer Loyalty & Relationship Management
• Foster long-term customer relationships through loyalty and retention programs.
• Support the development of targeted guest experiences and recognition programs designed to strengthen customer relationships and enhance brand loyalty.
• Increase visitation frequency, player worth, and customer lifetime value.
• Lead and develop Casino Hosts to strengthen guest relationships.
• Support personalized and targeted marketing communications.
• Database & Digital Marketing
• Manage direct mail, email, SMS, digital advertising, and database marketing programs.
• Ensure accuracy and integrity of player database information.
• Budget Management
• Develop and manage marketing budgets and promotional expenditures.
• Monitor spending and vendor relationships to maximize value and effectiveness.
• Leadership
• Supervise Marketing Coordinators and Casino Hosts.
• Promote accountability, collaboration, and guest service excellence.
• Compliance & Reporting
• Ensure compliance with gaming regulations, company policies, and internal controls.
• Prepare reports on campaign performance, guest engagement, acquisition, retention, and revenue impact.

Qualifications

• Education: Bachelor’s degree in marketing, Business Administration, Hospitality Management, Communications, or relevant experience required. Equivalent combination of education and experience may be considered.
• Experience: Five (5) years of marketing experience, preferably within casino gaming. Two (2) years of leadership or supervisory experience preferred.
• Knowledge, Skills, and Abilities: Strong understanding of casino operations, player development, customer loyalty programs, and promotional marketing. Ability to interpret marketing results, identify trends, and make sound business recommendations. Excellent communication, interpersonal, and relationship-building skills. Ability to manage multiple priorities in a fast-paced environment. Proficiency in Microsoft Office applications including Excel and PowerPoint.

Key Performance Indicators

• Gaming revenue growth
• Profitable incremental revenue from promotions and events
• Active database growth
• New player acquisition
• Player retention and loyalty metrics
• Guest visitation frequency
• Guest satisfaction scores

Working Conditions

• Ability to work evenings, weekends, and holidays as business needs require.
• Frequent interaction with guests, executives, and department leaders.
• Ability to stand and walk throughout casino properties during promotions and events.