Marketing Manager

Role And Responsibilities

Serve as the marketing leader for a collection of brands within Flint Group, acting as the liaison for internal and external stakeholders.
Develop a comprehensive marketing strategy in collaboration with the GM, culminating in the creation of an annual budget.
Execute brand plans in accordance with the marketing calendar, ensuring alignment with overarching objectives.
Identify gaps and key areas of opportunity for improvement within brand strategies.
Improve the brand value through a variety of initiatives and support from the local teams.
Work closely with marketing coordinators and senior leadership at the brands and manage close relationships with strategic third parties.
Maintain brand profiles, ensuring that key performance indicators (KPIs) are tracked and monitored routinely.
Collect and analyze marketing performance results to measure effectiveness and ROI.
Prepare monthly performance reports detailing key metrics and trends.
Communicate the progress of monthly initiatives to each brand, providing insights and recommendations for optimization.
Manage the marketing budget to maximize the ROI throughout the year.
Execute bi-weekly marketing meetings with each brand to discuss strategies, initiatives, and progress.
Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Coordinate meetings with vendors to facilitate partnerships and initiatives.
Review all brand creative and execute according to the established marketing plan.
Analyze clients' current marketing strategies and evaluate the success of each medium.
Identify industry marketing trends and incorporate relevant insights into brand strategies.

Performance Analysis and Optimization

Maintain brand profiles, ensuring that key performance indicators (KPIs) are tracked and monitored routinely.
Collect and analyze marketing performance results to measure effectiveness and ROI.
Prepare monthly performance reports detailing key metrics and trends.
Communicate the progress of monthly initiatives to each brand, providing insights and recommendations for optimization.

Execution and Collaboration

Manage the marketing budget to maximize the ROI throughout the year.
Execute bi-weekly marketing meetings with each brand to discuss strategies, initiatives, and progress.
Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Coordinate meetings with vendors to facilitate partnerships and initiatives.
Review all brand creative and execute according to the established marketing plan.
Analyze clients' current marketing strategies and evaluate the success of each medium.
Identify industry marketing trends and incorporate relevant insights into brand strategies.

Target Profile

We seek a growth-oriented candidate with extensive marketing experience, especially in performance marketing, and strong analytical skills for optimizing strategies effectively.
Key Experience: 3-5 years of experience in marketing, with a strong emphasis on digital marketing strategies and execution.
Experience in project management, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
Proficiency in collecting, analyzing, and interpreting marketing data to drive actionable insights and recommendations.
Strong communication skills, with the ability to effectively communicate progress, results, and recommendations to stakeholders at all levels.
Familiarity with marketing tools and platforms, including analytics tools, project management software, and content management systems.
Experience in the home service space is valuable but not necessary.

Desired Competencies

The Brand Manager must be comfortable with coming into a young, high-growth lean business.
The Brand Manager will need to be hands-on and willing to roll up their sleeves.
Analytical Skills: Proficiency in analyzing data and metrics to drive informed decision-making.
Collaboration: Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities and circumstances.
Attention to Detail: Strong attention to detail, ensuring accuracy and quality in all marketing materials and initiatives.
Results-Driven: Commitment to driving results and achieving measurable outcomes.
Continuous Learning: Eagerness to stay updated on industry trends, best practices, and emerging technologies in marketing.

Salary Description

$80,000 - $95,000