Campaign Manager, Paid Social

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and a wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural, and future-proofed data capabilities.

About the role

The Campaign Manager owns campaign execution for an assigned app-based client or clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio and launch campaigns with flawless execution. The ideal candidate will have prior paid social trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

• Plan, execute, manage, and optimize paid social campaigns for agency clients (e.g. Meta, TikTok, Pinterest, and Snapchat) both independently and in support of senior members of the team while meeting or surpassing client performance expectations
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full digital campaign life-cycle
• Maintain and organize campaign-specific materials in the team’s shared document repository
• Lead daily campaign maintenance such as daily pacing report analysis and internal questions regarding tracking and status of various campaigns
• Develop, grow, and maintain relationships with internal teams through exceptional client service
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Manage the delivery of creative assets, campaign artifacts, billing, and all relevant campaign documentation in preparation for campaign launch
• Partner with the Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Attend client meetings
• Participate in regular knowledge-sharing sessions to ensure best practices are leveraged in owned media

Requirements

• Four-year college degree
• 1+ years of experience in paid social campaign management/optimization (Agency experience preferred)
• Ability to identify risks and effectively manage through issues
• Understanding of paid social fundamentals and traditional media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes:

• Medical coverage
• Dental and vision
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

Pay

Compensation range: USD $40,280.00 - USD $59,553.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.