Campaign Manager, Paid Social

About Us

Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands.

GR0’s notable awards and achievements include: Glassdoor’s “Top CEOs” (2021), Clutch’s “Top 100 Fastest Growing Companies” (2022), Comparably’s “Best Places to Work in Los Angeles” (2021, 2022), Comparably’s “Best Company for Career Growth” (2021), Built In’s Moxie Women in Tech Awards (2021, 2022), Great Place to Work (2021, 2022, 2023, 2024), DotComm Awards (2023, 2024), and Power Partner's (2024).

At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another.

Responsibilities

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan
• Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR)
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices
• Develop an understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior
• Develop creative strategies for social ads, engaging in testing to improve creative performance
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement
• Analyze client business models and align paid social strategies with revenue and engagement objectives
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices
• Execute operational workflows to improve campaign efficiency and effectiveness

Requirements

• Strong understanding of social ad targeting, budget management, and ad creative strategies
• 2-3 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates
• Expertise in optimizing ad performance through testing, data analysis, and audience segmentation
• Demonstrates ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision
• Proficiency in Meta, TikTok, and LinkedIn Ads platforms
• Understands how different business models affect paid social strategy, contributing insights during team discussions
• Excellent problem-solving skills and the ability to handle mid-tier escalations independently
• Manages daily operational tasks in paid social campaigns, adhering to workflow guidelines and ensuring smooth execution
• Strong organizational skills to manage multiple projects and deadlines simultaneously
• Ability to adapt to changes in paid social platforms and industry trends

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Ability to communicate clearly via video calls, email, and phone

Benefits

• Shared Financial Success – Market competitive total annual compensation with a salary range of $80,000-$90,000
• Comprehensive medical, dental, and vision coverage options for employees and their families
• Monthly Wi-Fi reimbursement to help cover internet expenses while working
• Unlimited PTO with flexibility and trust to take time off when needed
• 13 fully paid holidays throughout the year
• Community Impact – Partnerships with local charitable organizations to give back

Pay

Total annual compensation for this role is market competitive with a salary range of $80,000-$90,000.

Location

GR0 is currently able to hire in the following states: Arizona, California, Colorado, Idaho, Iowa, Nevada, North Dakota, Oregon, Texas, Utah, Washington, and Wisconsin. Candidates must be based in one of these states to be considered for this role.