Campaign Manager, Paid Social

Responsibilities

• Function as an in‑platform paid social campaign manager across a key media client.
• Consult with other members of the social team as they develop top‑down social strategies for clients; provide perspective and best practices from a paid media standpoint.
• Co‑develop with your supervisor a tactical execution plan based on the approved strategy, then execute the plan following best practices and processes.
• Responsible for the day‑to‑day execution of tactics, campaign management, optimization and budget pacing.
• Organize campaign materials and set up ads across Meta, Snapchat, Reddit, X (Twitter), and LinkedIn.
• Set up and organize tracking links for paid social campaigns.
• Collaborate with other agency partner teams to provide cohesive, joint recommendations and deliverables for clients.
• Develop performance reports, leveraging in‑platform knowledge and the Datorama data‑visualization dashboard, and present findings and optimization plans to the client.
• Collaborate with large internal teams (programmatic, search) for all things paid social, building trusted relationships and confidence in execution.
• Stay abreast of social media trends, best practices, and platform updates; keep internal teams and clients updated on relevant trends.
• Build analyses and points‑of‑view to be shared across teams and with clients.

Requirements

• 2–3 years of experience managing paid social media campaigns on Meta (Facebook/Instagram); Blueprint certification is a huge plus, and experience on other platforms (Snapchat, Reddit) preferred.
• Experience with full‑funnel objectives and buy types.
• Ability to translate analytics and reporting into meaningful insights and actionable recommendations.
• Exceptional command of advanced Microsoft Excel and media‑analytical skill set.
• Highly organized, extremely detail‑oriented, and able to multitask and prioritize in a fast‑paced, deadline‑driven environment.

Qualifications

• BA/BS required.
• Well‑versed in the Microsoft Office suite, especially Excel and PowerPoint, and the Google suite (Google Slides, Google Sheets, etc.).
• Google Analytics experience is a strong plus.
• Comfortable with multitasking and possessing an innate sense of urgency.
• Highly collaborative and adaptable to different situations, personalities, and timelines.
• Highly data‑driven and analytical, with attention to detail and the ability to turn data into actionable insights.
• Organized and energetic.
• Stellar interpersonal skills.
• Skilled communicator, both written and verbal.
• Able to speak in high‑technical terms when needed, or simplify information for less tech‑savvy audiences.
• Eager to roll up sleeves and handle a variety of tasks.
• Comfortable with a fast‑paced environment.
• Problem solver with high emotional intelligence and self‑awareness.
• Highly curious, with a desire to carve new paths in strategies and use of social platforms.
• Experience operating with a high level of integrity and transparency.
• Enthusiastic about living GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility.

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. The objective is to increase this requirement over time, and many agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.