Campaign Manager

About The Goat Agency

Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we’re the global leader in the space, delivering award-winning campaigns across 70+ countries.

We treat influencer marketing as a full-funnel channel, supported by data, strategy, creativity, paid media, and best-in-class measurement.

Key Responsibilities

• Develop influencer marketing strategies and campaign plans tailored to client objectives.
• Identify and select suitable influencers for each campaign, considering factors like brand alignment and audience reach.
• Cultivate and maintain strong relationships with a diverse network of influencers.
• Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
• Provide influencers with clear guidelines and creative briefs for campaign content.
• Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
• Coverage and ensure all necessary revisions are made.
• Create and manage project timelines, ensuring all campaign milestones are met.
• Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
• Monitor campaign performance and make data-driven recommendations for optimization.
• Generate regular campaign reports, providing insights into key metrics and performance against KPIs.
• Analyze data to identify trends and opportunities for improvement.
• Present campaign results to clients and make strategic recommendations for future initiatives.

Role Requirements

• A minimum of 3 years of relevant experience planning and executing Influencer campaigns
• Demonstrable experience delegating and prioritizing an ever-changing workload
• Strong writing and communication skills
• The ability to work effectively and calmly under pressure
• Understanding of Influencer Marketing and Social Metrics (Impressions / Reach / Engagements)

Perks Of Joining The Herd

• Regular social events and clubs.
• $600 WorkWell benefit.
• Top-of-the-line MacBook.
• Hybrid working and flexible hours.
• Medical, dental and vision coverage, plus 401k with company match.
• 15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
• Real opportunities for growth across the campaigns team.

Pay Range

US Pay Range: $60,000 - $140,000 USD